Marketing and Design : BSc Hons : NW52

Lancaster University

Bachelor's degree

In Lancaster

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    Lancaster

  • Duration

    3 Years

  • Start date

    Different dates available

Lancaster’s Marketing and Design degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life.

You’ll develop a solid grounding in Design principles and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and advertising. Also in your final year, you will carry out a design research consultancy project with ‘live’ clients.

A prize of £1200 is awarded every year to the best final year student on the BSc Marketing and Design. The prize, called the Blueprint Scholarship Award, is funded by Blueprint Interiors, a company set up by a LUMS graduate.

Facilities

Location

Start date

Lancaster (Lancashire)
See map
Lancaster University, LA1 4YW

Start date

Different dates availableEnrolment now open

About this course

Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others.


Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development.

A Level AAB

GCSE Mathematics grade B or 6, English Language grade B or 6

IELTS 6.5 overall with at least 5.5 in each component.

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Subjects

  • Marketing
  • Design
  • Advertising
  • Introduction to Design
  • Introduction to Marketing
  • Community
  • Consumer Behaviour
  • Design Management
  • Design Visualisation
  • Marketing Research

Course programme

Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

Year 1

Core

    • Introduction to Design
    • Introduction to Marketing
    • Marketing Learning Community - First Year
Year 2

Core

    • Consumer Behaviour
    • Design Management
    • Design Visualisation
    • Marketing Learning Community - Second Year
    • Marketing Research
    • Marketing Simulation
    • Routes to Market
Year 3

Core

    • Brand Strategy
    • Design Research Consultancy Project
    • Innovation and Design
    • Marketing Learning Community - Final year

Optional

    • Advanced Topics in Consumer Behaviour
    • Advertising
    • Business-to-Business Marketing
    • Critical & Creative Communications
    • Digital Marketing
    • Global Marketing Management
    • Managing Marketing Innovation
    • Marketing of Services
    • Online Consumer Engagement
    • Strategic Marketing
    • Strategic Negotiation : Making Sustainable Deals
    • The Management of Marketing

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Additional information

Overseas Fee - £16,590

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Marketing and Design : BSc Hons : NW52

£ 9,250 VAT inc.

The best Strategic Marketing courses

See all

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