Marketing and Management MSc
Master
In Bradford
Description
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Type
Master
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Location
Bradford
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Duration
1 Year
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Start date
Different dates available
Our Master's programme in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become marketing professional or pursue a management career with a specialism in marketing.
You do not need to have a first degree in business, marketing or management; the programme is designed for those seeking to build a broad knowledge base in order to launch their career, change career direction, or take the next step in an existing career.
You’ll develop a critical understanding of management subjects including:
operations management
international business
economics
human resource management
finance and accounting
You’ll also build key marketing knowledge and skills, including:
marketing strategy
marketing communications
services marketing
consumer behaviour
Facilities
Location
Start date
Start date
About this course
You must have a degree (not necessarily in business and management) from an approved university.
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Subjects
- Operations Management
- Business Economics
- Economics
- Marketing
- Marketing Communications
- Marketing Management
- Consumer Behaviour
- International
- Finance
- Communications
- International Business
- Resource Management
- Services marketing
Course programme
The modules for this course can be found in the latest programme specification.
This programme is designed to provide you with a thorough grounding in the multiple disciplines of marketing and management, underpinned by the main concepts and theories. The programme contains an international dimension. The aim is to produce fully rounded managers with an emphasis on marketing by combining marketing theory and practice with a detailed treatment of other subjects concerned with the management of organisations.
Postgraduate Certificate
You will be eligible to exit with the award of Postgraduate Certificate if you have successfully completed 60 credits (core modules) and achieved the award learning outcomes:
- Business economics (10 credits) core
- Accounting and finance (10 credits) core
- Human resource management (10 credits) core
- International business environment (10 credits) core
- Operations management (10 credits) core
- Marketing planning and strategy (10 credits) core
Postgraduate Diploma
You will be eligible to exit with the award of Postgraduate Diploma if you have successfully completed at least 120 credits and achieved the award learning outcomes:
- Research methods (10 credits) core
- Consumer behaviour (10 credits) core
- Strategic marketing simulation (10 credits) core
- International finance (10 credits) option
- Contemporary issues in accounting and finance (10 credits) option
- Strategic accounting (10 credits) option
- Strategic financial management (10 credits) option
- Management of change (10 credits) option
- Cross cultural management (10 credits) option
- International business strategy (10 credits) option
- Strategic management (10 credits) option
- Entrepreneurship and innovation (10 credits) option
- European business management (10 credits) option
- International business in emerging economies (10 credits) option
- International marketing (10 credits) option
- Corporate social responsibility (10 credits) option
- International services marketing (10 credits) option
- Marketing Communications (10 credits) option
- Sustainable operations (10 credits) option
- Future Technology and innovation management (10 credits) option
- Decision support for sustainability (10 credits) option
- Environmental management and quality systems (10 credits) option
- International Master’s Summer school (10 credits) option
Degree of Master
You will be eligible for the award of Degree of Master if you have successfully completed at least 180 credits and achieved the award learning outcomes.
- Dissertation (60 credits) core
Marketing and Management MSc