Marketing and Management (with a professional placement year) BSc (Hons)
Bachelor's degree
In Brighton
Description
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Type
Bachelor's degree
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Location
Brighton
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Duration
3 Years
This course has a strong focus on critical and original thinking to help you take on the marketing challenges of the future.
Whether you’re interested in launching your own company or want to innovate at the heart of a global organisation, you’ll study a combination of marketing, innovation and management theory and practice. You'll cover important areas such as marketing strategy, marketing research and digital marketing.
Plus, you can apply to spend a year in industry. This will help you put what you learn into practice and gain valuable real-world experience.
Facilities
Location
Start date
Start date
About this course
Recent Business and Management graduates have gone on to jobs such as:
sales and marketing graduate, GSK
project marketing manager, Brandwatch
marketing executive, Fused 7.
You must have GCSE (or equivalent) Mathematics, with at least grade 5 (or grade C).
You should also have a broad range of GCSEs grade 9-4 (A*-C), including good grades in relevant subjects.
On graduation, CIM accreditation will give you a head start in professional marketing.
Reviews
Subjects
- Marketing
- Marketing Strategy
- Marketing Management
- Digital Marketing
- Marketing Research
- Economics Principles
- Business and Management
- Business Law
- Accounting
- Human Resource management
Course programme
Autumn teaching
- Economics Principles 1
- Introduction to Business and Management
- Introduction to Business Law
- Introduction to Accounting
- Introduction to Marketing
- Principles of Organisational Behaviour and Human Resource Management
At Sussex, you can choose to customise your course to build the sort of degree that will give you the knowledge, skills and experience that could take you in any direction you choose.
Year 2 at sussex
- Consumer Behaviour
- Marketing Analytics and Metrics
- Marketing Research
Spring teaching
- International Marketing (Marketing and Management)
- Leading Groups and Teams (LEAD)
- Leveraging Human Capital and Performance (HRM)
- Management of Innovation
- Managing Global Supply Chains (OPS&IS)
- Managing Projects and Technologies for Accounting and Marketing Students
- Public Management
At Sussex, you can choose to customise your course to build the sort of degree that will give you the knowledge, skills and experience that could take you in any direction you choose.
Placement
You can apply to take a paid professional placement in the third year of your degree. Recent students have gone on placements at:
- The Body Shop
- Transport for London
- Warner Bros.
All students receive dedicated support throughout their placement – from finding an employer to preparing for an interview.
Year 3 at sussex
Autumn teaching- Branding and Marketing Communications
- Marketing Strategy
- Digital Marketing
Autumn teaching
- Critical Perspectives (with a Study Visit)
- Developing Leadership (LEAD)
- Entrepreneurship and Small Firms (ENT)
- Managing Change (HRM)
- Non-Profit Management and Social Entrepreneurship
- Strategic Brand Management
- Research Project
- Consumer Psychology and Neuromarketing
- Enterprise in the Circular Economy
- New Products Management
- New Venture Development and Planning
- Services Marketing
- Social Responsibility, Sustainability and Business Ethics
Additional information
Marketing and Management (with a professional placement year) BSc (Hons)