Marketing management with placement year bsc(hons)

Year 1

In your first year, you will develop your own brand, client management abilities and team leadership skills, which you can then apply in projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

You can then choose to specialise in your final year.

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Digital and Social Media Marketing

  This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

  Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

  Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Management Accounting for Marketers

  This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

  This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

• Understanding Markets and Consumers

  Throughtout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

  You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing inrelation to competitive environments.

  Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

• The Professional Marketing Practitioner

  On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

  Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.