Marketing BA (Hons)

Learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you'll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).
Our inspiring teaching team will share with you their extensive real-world marketing experience, gained in a range of business sectors.
It’s not all about classroom learning, though. You'll also have plenty of opportunities to engage in a wide range of interesting practical activities. For example, you could be part of a winning team at a national competition like the University Business Challenge Worldwide, or AB InBev’s Best Beer Competition.

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, or research and data analysis. On the other hand, some roles involve the whole marketing mix, particularly if you opt to work for a smaller organisation. Job titles to look for include Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Analyst, Assistant Product/Brand Manager.

Alternatively, you could enhance your education and your career prospects further still by taking a postgraduate degree such as our MSc Marketing, MSc Management, or MSc International Business.

On graduation you may also be entitled to exemptions from the Chartered Institute of Marketing (CIM) professional qualifications. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. ARU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean. This will look great on your CV.

You'll also benefit from employer visits, speakers and business events, like our Global Brand Leaders Conference. These enhance your job market knowledge and give you the chance to network with employers.