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Marketing : Branding and Packaging
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
10h
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Duration
Flexible
Packaging and Labeling in Marketing Management
What makes some businesses stand out from the competition so effectively? With so many companies offering near-identical products and services, why do some tower over others and dominate their market? More often than not, it all comes down to nothing more than effective and successful branding. Branding is about far more than identification only. It represents the image, the voice and the message your company will become known for. From product packaging to website development and everything else your business does, branding must be seamless and consistent at all times. As such, the importance of making strategic branding decisions at the earliest stage cannot be overstated.
This advanced tutorial is ideally-suited to business owners, managers and anyone working in sales or marketing. Explore the meaning and importance of branding from a modern business perspective, along with the advantages, disadvantages and limitations of branding. Learn how to make positive branding decisions, select an effective brand name and create a seamless brand identity. Study the functions of packaging, criticisms of packaging, legal dimensions and more.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Explain the term branding and packaging
Describe various functions of packaging
Discuss important legal requirements affecting packaging decisions
Business managers and entrepreneurs with desire to improve their abilities
People working in PR, advertising and sales departments
Anyone considering to start their own business
Individuals looking to enhance their CVs
Existing marketing professionals looking to develop their CPD
No prior knowledge is required to take this course.
Reviews
Subjects
- Marketing
- Brand Management
- Branding
- Materials
- Packaging
- Brand
- BRAND MARKETING
- MARKETING BRAND
- BRAND PACKAGING
- PACKAGING BRAND
- Package Management
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Topics:
- The Meaning and Importance of Branding
- Advantages and Disadvantages
- Branding Decisions
- Selecting a Good Brand Name
- Packaging
- Functions of Packaging
- Criticism of Packaging
- Legal Dimensions
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Marketing : Branding and Packaging