Marketing, BSc (Hons)

Swansea University
5.0
1 review
  • The course was intense and though was the work load.
    ← | →

Bachelor's degree

In Singleton Park

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Singleton park (Wales)

  • Start date

    Different dates available

Description
For our BSc Marketing programme, Year 1 serves as a core foundation in business management and marketing. You will study a range of business related topics including: accounting, finance, economics, operations, managing people and marketing.
In Year 2, students will pursue 90 credits of marketing specific modules, along with 30 credits of elective modules (from any of the School’s subject catalogues, including accounting/finance, business and economics modules).
In Year 3, the compulsory marketing specific modules account for 60 credits of study (including a 30 credit dissertation). Students have the freedom to choose the remaining 60 credits of elective modules (from any of the School’s subject catalogues, including accounting/finance, business and economics modules).

Facilities

Location

Start date

Singleton Park (Swansea)
See map
University Of Wales Swansea, SA2 8PP

Start date

Different dates availableEnrolment now open

About this course

Entry Requirements
A-level Qualification
The School of Management will make offers to students with predicted (or achieved) A-Level grades of ‘ABB-BBB’ or higher. No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below. GCSE Maths and English minimum C grade is also required.
International Baccalaureate
The School of Management will make offers to students with predicted (or achieved) IB of 32-33 or higher.
BTEC (18-unit) s...

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Reviews

5.0
  • The course was intense and though was the work load.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Tia

5.0
14/05/2018
What I would highlight: The course was intense and though was the work load.
What could be improved: Nothing
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020
2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Credit
  • Business Economics
  • English
  • Economics
  • Marketing
  • Finance
  • School
  • Accounting and Finance

Course programme

Modules

Disclaimer: Module selection options may change.

Year 1 (Level 4)

FHEQ 4 Degree / HECertCompulsory Modules

Module CodeSemesterCreditsModule NameMN-1003Semester 1 (Sep-Jan Taught)15Accounting for BusinessMN-1006Semester 1 (Sep-Jan Taught)15Managing PeopleMN-1016Semester 1 (Sep-Jan Taught)15MarketingMN-1017Semester 1 (Sep-Jan Taught)15Essential Analytic Skills for BusinessMN-1501Semester 2 (Jan - Jun Taught)15Finance for BusinessMN-1517Semester 2 (Jan - Jun Taught)15Personal Skills Development for BusinessMN-1518Semester 2 (Jan - Jun Taught)15Operations ManagementMN-1520Semester 2 (Jan - Jun Taught)15The Global Context of Organisation

Year 2 (Level 5)

FHEQ 5 Degree / HEDip

Students choose 120 credits from the following:

Compulsory Modules

Module CodeSemesterCreditsModule NameMN-2007Semester 1 (Sep-Jan Taught)15Strategic Marketing PlanningMN-2008Semester 1 (Sep-Jan Taught)15Digital MarketingMN-2010Semester 1 (Sep-Jan Taught)15International Marketing 1MN-2510Semester 2 (Jan - Jun Taught)15Consumer Behaviour 1MN-2517Semester 2 (Jan - Jun Taught)15Statistics 2 for BusinessMN-2522Semester 2 (Jan - Jun Taught)15Social Marketing

Optional Modules

Semester 1

Choose Exactly 15 credits from the following Modules:

NOTE : Students should select 15 credits from the following list for Semester 1. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken in a previous year and co-reqs have to be selected in the current year

Module CodeSemesterCreditsModule NameGuidanceMN-2003Semester 1 (Sep-Jan Taught)15Corporate Governance and EthicsMN-2004Semester 1 (Sep-Jan Taught)15Corporate Finance 1MN-2009Semester 1 (Sep-Jan Taught)15Change ManagementMN-2011Semester 1 (Sep-Jan Taught)15Information SystemsMN-2013Semester 1 (Sep-Jan Taught)15Organisational BehaviourMN-2015Semester 1 (Sep-Jan Taught)15Programming for AnalyticsMN-2017Semester 1 (Sep-Jan Taught)15Management Science 1MN-2021Semester 1 (Sep-Jan Taught)15Micro-economics 2Students must have completed one of the following pre-reqs: MN-1015 or MN-1014 or MN-1511 or MN-1519MN-2023Semester 1 (Sep-Jan Taught)15Economic History and Industrial DevelopmentMN-2029Semester 1 (Sep-Jan Taught)15Environmental and Resource EconomicsStudents must have completed one of the following pre-reqs: MN-1011 or MN-1015 or MN-1014 or MN-1511 or MN-1519MN-2031Semester 1 (Sep-Jan Taught)15Principles of Financial AccountingStudents must have completed one of the following pre-reqs: MN-1003 or MN-1515 MN-2035Semester 1 (Sep-Jan Taught)15Global Business Environment: International Political EconomyMN-2054Semester 1 (Sep-Jan Taught)15Business PlanningCo-requisite module for MN-2559 and needs to be taken and passed in order to proceed to TB2 moduleMN-2055Semester 1 (Sep-Jan Taught)15Theory of Entrepreneurship and Small Business ManagementMN-2058Semester 1 (Sep-Jan Taught)15Contemporary Issues in TourismMN-2059Semester 1 (Sep-Jan Taught)15Marketing PlacesMN-2060Semester 1 (Sep-Jan Taught)15Business and Employment LawMN-N001Semester 1 (Sep-Jan Taught)0English for Management 1This is a non-credit bearing module aimed at School of Management Students whose first language is not English and who wish to improve their English language skills.

AND

Semester 2

Choose Exactly 15 credits from the following Modules:

NOTE : Students should select 15 credits from the following list for Semester 2. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken in a previous year and co-reqs have to be selected in the current year

Module CodeSemesterCreditsModule NameGuidanceMN-2502Semester 2 (Jan - Jun Taught)15Financial Markets and InstitutionsMN-2505Semester 2 (Jan - Jun Taught)15Investments: Assets; Equities and BondsMN-2506Semester 2 (Jan - Jun Taught)15Maths 2 for BusinessOnly available to Business students. This module is not available for students who have previously undertaken MN-1002 or MN-1012 (A&F and Economics)MN-2508Semester 2 (Jan - Jun Taught)15Human Resource ManagementMN-2509Semester 2 (Jan - Jun Taught)15Management Consulting 1MN-2511Semester 2 (Jan - Jun Taught)15International BusinessMN-2512Semester 2 (Jan - Jun Taught)15Industrial MarketingMN-2513Semester 2 (Jan - Jun Taught)15Supply Chain ManagementMN-2514Semester 2 (Jan - Jun Taught)15Business Information SystemsMN-2518Semester 2 (Jan - Jun Taught)15e-BusinessMN-2520Semester 2 (Jan - Jun Taught)15Business AnalyticsMN-2527Semester 2 (Jan - Jun Taught)15Macro-economics 2Students must have completed one of the following pre-reqs: MN-1014 or MN-1015 or or MN-1519 or MN-1511MN-2529Semester 2 (Jan - Jun Taught)15European Economic IntegrationStudents wishing to select this module will need to have also selected MN-2021 Micro-economics 1 as a co-requisite module.MN-2530Semester 2 (Jan - Jun Taught)15Economic PolicyStudents must have completed one of the following pre-reqs: MN-1014 or MN-1015 or MN-1511 or MN-1519MN-2534Semester 2 (Jan - Jun Taught)15Principles of Management AccountingThis module is not available to A&F students.MN-2544Semester 2 (Jan - Jun Taught)15Economic DevelopmentStudents must have completed one of the following pre-reqs: MN-1014 or MN-1015 or MN-1511 or MN-1512 or MN-1519MN-2549Semester 2 (Jan - Jun Taught)15Decision AnalysisMN-2551Semester 2 (Jan - Jun Taught)15Social Aspects of OrganisationMN-2562Semester 2 (Jan - Jun Taught)15Managerial EconomicsPre-reqs: MN-1011 or MN-1014 or MN-1015 or MN-1511 or MN-1519MN-2563Semester 2 (Jan - Jun Taught)15Entrepreneurship for Tourism ExperiencesMN-2564Semester 2 (Jan - Jun Taught)15Tourism in PracticeMN-N002Semester 2 (Jan - Jun Taught)0English for Management 2Students must have completed MN-N001 or MN-N003 English for Management 1 in order to select this module. MN-N003Semester 2 (Jan - Jun Taught)0English for Management 1 (TB2)This is a non-credit bearing module aimed at School of Management Students whose first language is not English and who wish to improve their English language skills (repeat of MN-N001 taught in TB1)

Year 3 (Level 6)

FHEQ 6 Degree / Honours

Students choose 120 credits from the following:

Compulsory Modules

Module CodeSemesterCreditsModule NameMN-3012Semester 1 (Sep-Jan Taught)15Marketing ResearchMN-3053Semester 1 and Semester 2 (Sep-Jun Taught)30Dissertation - BSc MarketingMN-3559Semester 2 (Jan - Jun Taught)15Services Marketing

Optional Modules

Optional Modules

Choose Exactly 60 credits from the following Modules:

NOTE : Students should select 60 credits from the available optional modules.

Module CodeSemesterCreditsModule NameGuidanceMN-3014Semester 1 (Sep-Jan Taught)15Marketing CommunicationsMN-3515Semester 2 (Jan - Jun Taught)15International Marketing 2MN-3516Semester 2 (Jan - Jun Taught)15Marketing EthicsMN-3524Semester 2 (Jan - Jun Taught)15Consumer Behaviour 2MN-3560Semester 2 (Jan - Jun Taught)15Strategic Sales Management and Selling

Additional information

Careers and Employability We have an excellent track record of placing our graduates with major multinational companies and our graduate employment rate is 92%. From the moment you arrive at the School of Management we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to: Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative Work and network with employers from a range of national and multi-national companies through our visiting speaker programme In conjunction with the International Development Office, undertake an Internship in India with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting Boost your skills and meet employers during our biannual Employability Week Complete the Swansea Employability Award Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’ Discover how our in-house Careers Service has supported our students:

See related categories

  • Undergraduate Degrees in Wales
  • Strategic Marketing Undergraduate Degrees
  • Distance learning Strategic Marketing Undergraduate Degrees
  • Undergraduate Degrees in Swansea
  • Swansea University Undergraduate Degrees

Marketing, BSc (Hons)

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