Marketing Communication
Course
Online
Description
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Type
Course
-
Level
Intermediate
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Methodology
Online
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Class hours
11h
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Duration
1 Year
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Online campus
Yes
The Marketing Communication course provides a comprehensive introduction to the strategies and tools used to engage audiences, promote brands, and drive business growth. Learners will explore the core principles of marketing communication, including advertising, public relations, digital marketing, and content creation. Through clear, practical modules, participants will develop essential skills in crafting compelling messages, managing campaigns, and understanding consumer behaviour.
This course is ideal for individuals seeking to enhance their professional profile or start a career in marketing, communications, or business management. By the end of the programme, learners will confidently apply marketing communication strategies across multiple channels, improving brand visibility and customer engagement. Designed for flexibility and self-paced study, this course allows learners to acquire valuable, career-ready skills at their own pace.
Whether you are a beginner or looking to update your knowledge, the Marketing Communication course equips you with the practical tools, strategic insights, and confidence needed to succeed in today’s competitive marketing landscape.
Important information
Price for Emagister users:
About this course
Understand the fundamentals of marketing communication.
Develop effective advertising and promotional strategies.
Gain practical knowledge of digital marketing channels.
Learn to create persuasive content for target audiences.
Analyse consumer behaviour to improve campaigns.
Enhance brand visibility and engagement strategies.
Build transferable marketing skills for career growth.
This course is designed for anyone looking to develop or enhance their marketing communication skills. It is suitable for aspiring marketers, business professionals, entrepreneurs, or individuals seeking a career in marketing, advertising, public relations, or digital media.
Learners with little to no prior experience will benefit from the clear, structured modules, while those with some marketing background can refresh and expand their knowledge. The course is accessible to a broad audience and is ideal for those wanting to improve their employability, gain professional qualifications, or acquire practical skills for managing campaigns and brand communications in various industries.
There are no formal entry requirements for this course. It is suitable for learners aged 16 and above.
To succeed, learners are recommended to have a good level of English, basic numeracy, and standard IT skills. Familiarity with digital tools, online research, and word processing will enhance the learning experience and enable effective completion of the course modules.
Upon successful completion of the Marketing Communication course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
The Marketing Communication course offers exceptional flexibility, allowing learners to study at their own pace and fit learning around other commitments. Each module has been expertly designed to provide practical, career-focused knowledge that can be applied directly in professional settings.
This course equips learners with skills that enhance their CV, including strategic thinking, digital marketing, and brand management. Its self-paced format and clear structure make it accessible to beginners and professionals alike, delivering valuable competencies for career progression in marketing, communications, and business management.
Yes, this course is designed to be accessible to learners with no prior experience in marketing or communication. The content is structured in clear, easy-to-follow modules that gradually build knowledge, making it ideal for beginners, students, or professionals seeking to refresh their skills.
Completing the Marketing Communication course develops practical, transferable skills in advertising, brand strategy, and digital marketing. These competencies are highly valued by employers across industries, enhancing your CV, boosting employability, and supporting career advancement in marketing, communications, and business roles.
The course is fully online and self-paced, allowing you to learn at your convenience. You can access modules, study materials, and assessments through any device with an internet connection. This flexible approach enables learners to balance study with work or personal commitments while progressing at a comfortable pace.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing Tools
- Marketing Communications
- Communications
- Communication Training
- Advertising and Marketing
Teachers and trainers (1)
One Education
Course Provider
Course programme
Marketing Communication is a course that teaches how to effectively convey a brand’s message to target audiences. It covers advertising, public relations, digital marketing, social media, content creation, and integrated marketing strategies. The course emphasizes crafting clear, persuasive messages, engaging customers, and building brand awareness. By completing it, learners can develop and execute marketing communications that drive engagement, loyalty, and business growth.
Course Curriculum
- Marketing Communication
- Module 01: Introduction & Welcome
- Module 02: Definition of Communication
- Module 03: Components of Communication
- Module 04: Def of IMC
- Module 05: Goals of IMC
- Module 06: Promotion Mix
- Module 07: Advertising
- Module 08: Objectives of Advertising
- Module 09: Sales Promotion
- Module 10: Personal Selling
- Module 11: Public Relations
- Module 12: Direct & Digital Marketing
Marketing Communication
