Marketing Course

Course

Online

Save 97%

Special Emagister price

£ 9 £ 425 VAT inc.

Call the centre

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Class hours

    14h

  • Duration

    1 Year

  • Online campus

    Yes

The Marketing Course is designed to provide learners with a strong foundation in modern marketing principles, strategies, and practical applications used across today’s competitive business environment. This course explores how marketing supports business growth by identifying customer needs, creating value-driven strategies, and delivering effective promotional campaigns across digital and traditional platforms.

Learners will gain a clear understanding of core marketing concepts, including market research, consumer behaviour, branding, segmentation, positioning, and the marketing mix. The course also introduces digital marketing fundamentals such as social media marketing, email campaigns, content strategy, and performance measurement, ensuring relevance in today’s online-driven marketplace.

Throughout the course, learners will develop essential analytical and strategic thinking skills needed to plan, execute, and evaluate marketing activities. By understanding how marketing decisions influence customer engagement and business performance, learners will be better equipped to support organisational goals across a wide range of industries.

Whether you are new to marketing or looking to strengthen your existing knowledge, this online marketing course provides flexible, career-focused learning that supports professional development. The skills gained are applicable to business, entrepreneurship, communications, sales, and digital roles, making this course a valuable addition to any professional CV.

Important information

Price for Emagister users:

About this course

Understand core marketing principles and terminology
Analyse consumer behaviour and market trends
Develop effective marketing strategies and plans
Apply branding and positioning techniques
Explore digital and traditional marketing channels
Measure and evaluate marketing performance

This course is ideal for individuals who want to build a solid understanding of marketing or strengthen their existing skills for professional development. It is well suited to beginners with an interest in marketing, business, or digital media, as well as professionals seeking to expand their knowledge to support career progression.

The course is suitable for aspiring marketers, small business owners, entrepreneurs, content creators, administrative professionals, and those working in sales or customer-facing roles. It is also valuable for individuals considering a career change into marketing-related fields or those supporting marketing activities within their organisation.

No prior marketing experience is required, making the course accessible to learners from diverse educational and professional backgrounds. The flexible online format allows learners to study alongside work, education, or personal commitments while gaining practical knowledge that can be applied across multiple industries.

There are no formal entry requirements to enrol on this course, making it accessible to a wide range of learners. The course is suitable for individuals aged 16 and above who are motivated to develop their marketing knowledge and professional skills.

A good standard of English is recommended to understand course materials, complete assessments, and engage with written content effectively. Basic numeracy and IT skills are also advised, as learners will work with digital learning materials and online assessments. No prior qualifications or previous marketing experience are required to succeed in this course.

Upon successful completion of the Marketing Course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced learning designed to fit around busy schedules, allowing learners to study anytime and anywhere. The content is developed by industry-informed professionals to ensure relevance, clarity, and practical application within modern marketing environments.

Learners benefit from structured modules that focus on real-world marketing concepts and career-focused outcomes. The course supports skill development that enhances employability, confidence, and professional credibility. With online access and clear learning pathways, this course enables learners to progress at their own pace while building knowledge that adds measurable value to their CV across multiple sectors.

Yes, this course is designed to be accessible for beginners with no prior marketing experience. All concepts are explained clearly, starting from fundamental principles before progressing to more applied topics. Learners can study at their own pace, making it suitable for those returning to learning or exploring marketing for the first time.

This course helps develop transferable marketing skills that are valuable across many industries, including business, digital media, sales, and entrepreneurship. Understanding marketing strategy, customer behaviour, and promotional methods can enhance your CV and support career progression, role changes, or business growth opportunities.

The course is delivered fully online, allowing learners to access materials from any internet-enabled device. Study is self-paced, giving learners full control over when and how they progress through the course. Assessments are completed online, making it ideal for flexible and independent learning.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Emagister S.L. (data controller) will process your data to carry out promotional activities (via email and/or phone), publish reviews, or manage incidents. You can learn about your rights and manage your preferences in the privacy policy.

Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Market
  • Email
  • Marketing
  • Consumer Behaviour
  • Social Media
  • Digital Marketing
  • Marketing Communications
  • Communications
  • Sales Training
  • Market Research
  • Business Marketing
  • Marketing Mix
  • Marketing Strategy
  • Branding

Teachers and trainers (1)

One Education

One Education

Course Provider

Course programme

Marketing Course introduces the principles and techniques used to promote products and services effectively. The course covers market research, branding, consumer behaviour, promotional strategies, digital and traditional marketing channels, and performance measurement to support informed marketing decisions.

Course Curriculum

  • Module 01: Basics of Marketing
  • Module 02: The Marketing Process
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing
  • Mock Exam
  • Final Exam

Call the centre

Marketing Course

Special Emagister price

£ 9 £ 425 VAT inc.