In Leicester

£ 250 + VAT


  • Typology

    Short course

  • Location


  • Duration

    1 Day


Learn how to identify the right type of customers for your business, building the client base you want.
Suitable for: All who deal with marketing and sales within a business. Key decision makers within established or new customers




Leicester (Leicestershire)
See map
Cliffe House, 9 Church Hill, Birstall, LE4 4DN


On request

To take into account

Enthusiasm and participation

Questions & Answers

Ask a question and other users will answer you

Who do you want to respond to your question/enquiry?

We will only publish your name and question

Teachers and trainers (1)

Richard Gourlay

Richard Gourlay

Course programme


Effective marketing is a key factor to creating more business. Our unique Get Marketing course will up-skill and motivate delegates in the key areas of marketing to drive your business forward, from winning customers, keeping them to addin more value ot ones you want.

Course Content:


Icebreaker – introduction and agenda setting with the delegates.

The Marketing process – principles of marketing and what it does for business.

Understanding the Customer – their needs and wants as a customer, what makes them buy and buy from you, how you can add value to them.

The Concept of Segmentation – why we segment, how to segment and how to apply it to your business.

Marketing audit – how to carry out a marketing audit of your business, identifying where your business adds real value to customers


Marketing SWOT – rationalising the audit and identifying strategic options.

The Marketing mix – the 7 ‘Ps’, its components, development and management, the essential elements of marketing activity.

Developing your products – developing products and services in response to your market.

Marketing Plan Model – developing the marketing plan tool, to make things happen within your organisation.

Summary and review and action planning

Additional information

Payment options: Course fee includes refreshments and lunch and delegate pack


£ 250 + VAT