Marketing

Benefit

Effective marketing is a key factor to creating more business. Our unique Get Marketing course will up-skill and motivate delegates in the key areas of marketing to drive your business forward, from winning customers, keeping them to addin more value ot ones you want.

Course Content:

AM

• Icebreaker – introduction and agenda setting with the delegates.

• The Marketing process – principles of marketing and what it does for business.

• Understanding the Customer – their needs and wants as a customer, what makes them buy and buy from you, how you can add value to them.

• The Concept of Segmentation – why we segment, how to segment and how to apply it to your business.

• Marketing audit – how to carry out a marketing audit of your business, identifying where your business adds real value to customers

PM

• Marketing SWOT – rationalising the audit and identifying strategic options.

• The Marketing mix – the 7 ‘Ps’, its components, development and management, the essential elements of marketing activity.

• Developing your products – developing products and services in response to your market.

• Marketing Plan Model – developing the marketing plan tool, to make things happen within your organisation.

• Summary and review and action planning