Marketing : Creating an Internet Marketing Plan

There are two ways a business can approach Internet marketing. One being to make things up as it goes along, the other being to meticulously plan everything to the finest detail. Unsurprisingly, it’s the latter of the two that breeds effective and highly-lucrative digital marketing strategies. While there is much to be said for flexibility and adaptability along the way, thorough initial planning is mandatory. Creating an internet marketing plan means considering your current position, existing strengths and weaknesses, short and long-term goals, the primary purpose(s) of the marketing strategy and any relevant deadlines or budget limitations. Where marketing strategies fail, insufficient planning is often the cause.

Discover what it takes to create an effective and efficient Internet marketing plan with this exclusive tutorial. Learn how to consider and leverage what you already have, while being guided through every key step of the marketing process. Explore the correlation between the effectiveness of the planning process and the success of the wider strategy, while learning how to extend the influence and overall success of your organisation.