Marketing & Customer Services

The customer service and the marketing unit of a company are generally two different departments but in contemporary business where role of social media and online reviews is thriving, smart businesses are becoming conscious of both departments that they are going hand in hand.

In order to better the firm’s competitive nature, marketing and customer services are two of the most important departments which should be work together as each department facilitate the other that boosts the success speed of the organization.

It deals with a firm’s policy, strategy and practices in order to establishing performance expectations for its workforce, along with monitoring and measuring the results. An inclusive performance management system plays a strategic role in creating a centre of attention and retaining the key workforce. It also helps significantly develop a firm’s overall business performance.

At its core, every business is primarily focused on its development through better performance of workforce and various factors, this unit explores how marketing decisions are influenced by various forces in the external business environment including trends and developments affect current and future marketing practices along with the assessment of the major types of measurement techniques and data collection methods.

The content covers several key topics such as creating a marketing plan, executive summary, defining the target market, targeting the first customer and doing own marketing including a look at strategies for developing effective customer relations. Learn how to get rid of bad customers and discover win-win strategy along with the traits of a happy customer and bad customer.