Marketing : Developing a Marketing Plan

In essence, a marketing plan is no less than the blueprint by which the business will achieve its goals and targets. Effective marketing planning means considering the organization’s current position, strengths, weaknesses and opportunities, in order to isolate key objectives. After which, a strategy can be devised for making it happen. Effective marketing isn’t something that happens by accident. You need to gain the strongest possible understanding of your target audience, before it becomes possible to create powerful marketing messages. The more you invest in creating a detailed marketing plan, the greater the likelihood of its successful implementation.

This inspiring tutorial has been designed for business owners, managers and anyone working in a sales or marketing capacity. Study a detailed breakdown of the effective marketing plan, along with how to identify viable marketing strategies, gaining maximum value for money and generating the best possible ROI. Explore the top 10 strategies for success, along with a simplified marketing plan for smaller budgets, the four most important rules for establishing your budget and how to manage your finances proactively.