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Marketing (Digital) with Foundation Year BSc (Hons)
Bachelor's degree
Online
Description
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Type
Bachelor's degree
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Methodology
Online
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Duration
4 Years
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Harness your own experiences as an avid digital consumer - and transform them into a rewarding career
Work with technologies, tools and platforms to help organisations get their message across – you’ll undertake Adobe and Google certification as part of this degree
Unleash your digital marketing creativity on a placement or internship and gain exemptions from a number of Chartered Institute of Marketing modules
Foundation Year - helping you to achieve more
Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you.
Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.
About this course
You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital marketing manager, digital account manager, social media manager, online community manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.
As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be properly qualified to bring the digital revolution to their marketing strategies.
GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.
6.0 (with 5.5 in each skills area)
Reviews
Subjects
- Marketing
- Digital Marketing
- Communication
- Business
- Making
- Fundamentals
- Entrepreneurship
- Acumen
- Advertising
- Convergent
Course programme
Foundation Year
You will study modules such as:
- Business Communication and Decision Making
- Contemporary Issues in Business
- Data Analysis for Business
- Study skills for Business
- Law
- Sociology
- Political Studies
- Fundamentals of Human Behaviour
Stage one
You will study modules such as:
- Marketing Fundamentals
- Introduction to Digital Marketing
- Managing the Brand
- Design and Creativity for Marketers
- Advertising Fundamentals
- Business Acumen and Entrepreneurship
You will study modules such as:
- The Agency Executive
- Convergent Media
- Digital Marketing Strategy
- The Marketing Manager
- Marketing Research
- Consumer Behaviour
- Digital Tools, Technology and Platforms
Stage three
You will study modules such as:
- Marketing Strategy
- Mobile Marketing*
- Online Community Management
- Marketing Across Cultures
- Services and Experiential Marketing
- Independent Study (runs through both semesters)
- Content, Copywriting and Creativity
- Market Sensing
- Ethics and Sustainability
- Developing Leadership and Management
- Social Marketing and Society
Additional information
£9,250 per year* (2020/21)
International fee
£14,045 per year (2020/21)
Marketing (Digital) with Foundation Year BSc (Hons)