Marketing (Extended), BA Hons

University of Greenwich

Bachelor's degree

In

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

Overview
If you have the ability but not the qualifications, an extended degree is the first step to graduation. This four-year programme is identical to the three-year degree, but includes a foundation year, and has a lower entry tariff. Put your abilities to good use by embarking on a marketing degree ranked third in the UK for student satisfaction in the Complete University Guide 2016 league table. It will be a challenging and rewarding experience.
Please note that the programme title is due to be updated to BA Hons Marketing Management (Extended). UCAS code and all other details will remain the same. Contact us for more information.
Foundation year
The foundation year is designed to give you:
A thorough introduction to business and marketing
Essential computing skills
Improved communication
Academic writing skills
An understanding of ethics, enterprise and leadership
The ability to manage your studies independently.
Degree structure
Following your foundation year, you will receive up-to-date skills and a valuable marketing industry qualification in addition to your degree. In your first year of degree level study you will gain a strong foundation in essential marketing principles and have the opportunity to achieve the Chartered Institute of Marketing (CIM) Foundation Certificate in Marketing.
You will build on these skills in Year 2 with a focus on market research and the marketing mix. Year 3 takes a strategic perspective and introduces direct, interactive, digital and social marketing. In your third year you will have the option to undertake a work placement to build your core skills.
You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing.
Employability
You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment...

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

Entry requirements
Applicants from a UK educational background:
Please note that the programme title is due to be updated to BA Hons Marketing Management (Extended). UCAS code and all other details will remain the same. Contact us for more information.
Applicants would normally apply with the equivalent of 64 UCAS points (or above), plus GCSE English and maths grade C (or above). This might include:
Applications from those with an A‐level background if the applicant has two D grades and one E grade (or above) in relevant subjects
Applications from those with 64 UCAS points...

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This centre's achievements

2020

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The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Leadership
  • Options
  • Ethics
  • Marketing
  • Marketing Management
  • Digital Marketing
  • Employability
  • Writing
  • Communication Training
  • Social marketing

Course programme

Year 0
Option Set 1
Students are required to study the following compulsory courses.
The Art of Communication (15 credits)
Introduction to Business Context (15 credits)
Computer Fundamentals 1 (15 credits)
Leadership and Enterprise (15 credits)
Introduction to Marketing (15 credits)
Introduction to Ethics and Society (15 credits)
Students are required to choose 30 credits from this list of options.
Study Skills (15 credits)
Academic Writing (15 credits)
Option Set 2
Students are required to study the following compulsory courses.
The Art of Communication (15 credits)
Introduction to Business Context (15 credits)
Computer Fundamentals 1 (15 credits)
Leadership and Enterprise (15 credits)
Introduction to Marketing (15 credits)
Introduction to Ethics and Society (15 credits)
Students are also required to choose 30 credits from this list of options.
English for Academic Purposes 1 (15 credits)
English for Academic Purposes 2 (15 credits)
Year 1
Students are required to study the following compulsory courses.
Personal and Professional Development 1 (The Marketer) (30 credits)
Principles and Practice of Marketing (30 credits)
Financial Aspects of Marketing/PR (15 credits)
Multi-Channel Marketing (15 credits)
Introducing Public Relations (30 credits)
Year 2
Students are required to study the following compulsory courses.
Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Marketing Management (30 credits)
Strategic Brand Management (15 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Year 3
Students are required to study the following compulsory courses.
Contemporary Issues in Marketing (15 credits)
Strategic Decision Making for Marketers (15 credits)
Social Marketing (15 credits)
Direct, Interactive and Digital Marketing (30 credits)
Leading Innovation and Creativity (15 credits)
Students are required to choose 30 credits from this list of options.
Final Year Project: Business Creation Project (30 credits)
Thematic Independent Studies (30 credits)
Dissertation (MET) (30 credits)
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Additional information

Extra information Assessment Your course will be taught through a mix of: Lectures Tutorials/seminars/workshops Library work Reading Case study analysis Online research Online support Directed self‐study Discussions Formal and informal group work Computer based simulations. Students are assessed through formative and summative assessment, covering: Written papers and presentations Portfolio presentations Online assessment Peer group assessment Time limited examinations Time constrained assignments Group work exercises. Professional recognition Students can usually gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations. The programme also provides exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations. Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE). Careers Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy. Undergraduate placement The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities. Find out more about our careers and employability support. How to apply Full-time, UK and EU students Full time, home and EU students must apply through UCAS. Please carefully consider the programmes available and apply as early as possible. For further information and UCAS deadlines, please visit www.ucas.ac.uk. Part-time and international students Part-time and international students must...

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