BSc (Hons) MARKETING DATA ANALYTICS

University of East London

Bachelor's degree

In London

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

Facilities

Location

Start date

London
See map
Docklands Campus, University Way, E16 2RD

Start date

On request

About this course

At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting and statistics.

At Level 5, the programme becomes more specialised in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behaviour, digital marketing and marketing research.

In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing and corporate social responsibility.

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

FROM
A LEVEL
Must include passes at A2 in at least two subjects.
FROM
BTEC
Extended Diploma or Diploma
FROM
INTERNATIONAL BACCALAUREATE
Diploma with 25 points including a minimum of 15 points at Higher Level.

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Subjects

  • Economics
  • Marketing
  • Marketing Management
  • Brand Management
  • Consumer Behaviour
  • Digital Marketing
  • Corporate Social Responsibility
  • Employability
  • Social Media
  • Marketing Research
  • Media Marketing
  • Media

Course programme

WHAT YOU'LL STUDY AND WHEN

YEAR 1
  • Mental Wealth 1: Academic and Digital Proficiency (Core)
  • People and Organisations (Core)
  • Foundations of Marketing (Core)
  • Fundamentals of Business Accounting (Core)
  • Fundamentals of Economics (Core)
  • Business Statistics and Data Analysis (Core)
YEAR 2
  • Graduate Employability Competencies (Mental Wealth 2) (Core)
  • Marketing Research Methods (Core)
  • Integrated Marketing Communications (Core)
  • Consumer Behaviour (Core)
  • Digital Marketing (Optional)
  • Sustainable Operations & Supply Chain Management (Optional)
  • Introduction to Accounting and Finance (Optional)
  • Marketing Internship (Optional)
OPTIONAL PLACEMENT

There is an option to do a placement year on this course.

YEAR 3
  • Global Enterprise and Consultancy Practice (Mental Wealth 3) (Core)
  • Corporate Social Responsibility and Ethics (Core)
  • Marketing Data Analytics Applied Project (Core)
  • Social Media Marketing (Core)
  • Customer Relationship Management (Core)
  • Marketing Data Analytics (Core)

See related categories

BSc (Hons) MARKETING DATA ANALYTICS

£ 9,250 VAT inc.

The best Marketing Operations courses

See all

See all