Marketing Innovation MSc
Postgraduate
In Winchester
Description
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Type
Postgraduate
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Location
Winchester
Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility.MSc Marketing Innovation develops students' marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond.Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies.In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals, who possess skills relating to creativity, consumer insight, brand development and strategic analysis and who are capable of driving strategic change.
Facilities
Location
Start date
Start date
About this course
The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.Programme Leader Dr Justin Beneke
Reviews
Subjects
- Marketing
- Innovation
- Design
- Market
Course programme
- The Marketing Innovator
- Consumer Analysis, Insight and Creativity
- Product-service Design and Development
- Strategic Brand Planning, Market Development and Opportunity Identification
- Marketing Communications
- Market-led Organisational Change
- Research Methods for Business
- Dissertation
Marketing Innovation MSc