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Marketing (Management) BA (Hons)

Bachelor's degree

Online

Price on request

Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    3 Years

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Combine essential skills and knowledge of marketing whilst developing managerial skills
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
You can choose to take a placement year in your third stage to give you a taste of business life, or progress straight to the final stage where you study the strategic aspects of marketing
This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.

Highly relevant
Every business has a requirement to market their goods or services, some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to monitor, manage and implement marketing activity if a business is to be successful and profitable.

We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.

About this course

GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
6.0 (with 5.5 in each skills area)

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Subjects

  • Marketing
  • Marketing Strategy
  • Marketing Management
  • Fundamentals
  • Introduction
  • Finance
  • Business
  • Performance
  • Marketers
  • Creativity
  • Executive

Course programme

What you will study

Stage one
  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Understanding People in Organisations
  • Design and Creativity for Marketers
  • Managing the Brand
  • Finance and Business Performance
Stage two
  • The Agency Executive (double module)
  • Convergent Media
  • Asset Management
  • Marketing Research
  • You will choose one of the following optional modules:
  • Consumer Behaviour
  • Digital and Social Media
  • Applied Operations Management
Stage three
  • Independent Study (double module)
  • Marketing Strategy
You will then choose three of the following optional modules:
  • Marketing Across Cultures (CIM)
  • Services and Experiential Marketing
  • Social Marketing and Sustainability
  • Developing Leadership and Management
  • Content, Copywriting and Creativity

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

Marketing (Management) BA (Hons)

Price on request