Marketing Management - BTEC Diploma Unit

This unit is made up of 3 modules (see descriptions below) which can be taken as stand-alone subjects or which can form part of our BTEC Diploma, Certificate and Award In Management Studies.
The whole unit is usually completed in 38-60 study hours.
You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online.
There is so much to tell you about this powerful, comprehensive management course that you'll benefit from an in-depth conversation with one of our professional Course Advisors.
What Is Covered.
Module 1 - Marketing Principles and Practices. (Approx 15-20 hrs)
Everyone has heard of marketing - but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
Includes:

• What is Marketing?
• Principles of Marketing

Marketing Practices Module 2 - Marketing Mix. (Approx 15-25 hrs)
The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
Includes:

• The Role of Market Research
• The Role of the Marketing Mix
• Product
• Price
• Place
• Promotion
• The 7 P's

Module 3 - Strategies. (Approx 8-15 hrs)
Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation's development, gain an insight into why some organisations lose sight of their purpose and the effect that this has on their future prospects, identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making, look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.
Includes:

• Strategies
• Planning

We're looking forward to hearing from you.

What Else Should I Study With This Unit?
This is one of 9 units on our BTEC Diploma in Management Studies. Check out these training opportunities.

• BTEC Diploma in Management Studies.
  
• BTEC Certificate in Management Studies.
  
• BTEC Award in Management Studies.
  
• Personal Development
  
• Communication In The Workplace
  
• Leadership Financial Awareness
  
• Managing Change
  
• Managing Activities Incl Health and Safety
  
• Winning Teams
  
• Decision Making and Taking