Digital Marketing

Learn to evaluate and manage market opportunities – and gain the skills for career options in a huge variety of enterprises.
Understand how social media marketing and user-generated content contribute to success.
Get an insight into important decision-making in digital marketing.

You’ll develop the knowledge and skills you’ll need for a career in digital marketing. It’s an increasingly complex industry and we’ll make sure you learn to think strategically about important issues.

Your research will provide an in-depth look at digital marketing. We’ll help you link theory with practice, putting the knowledge you’ve gained to use in real situations.

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.