Marketing Management - Extended

Bachelor's degree

In Telford

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Telford

  • Duration

    12 Years

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

Facilities

Location

Start date

Telford (Shropshire)
See map
Level 3 Southwater One, Southwater Sqare, Southwater Way, TF3 4JG

Start date

On request

About this course

Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
Research, critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities..
Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally

Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.
Please check our minimum language entry requirements/before submitting your application;

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Subjects

  • Marketing Management
  • Marketing

Course programme

September start (full time)

Semester 1

7BE011 Masters Learning

7MK002 Marketing Management

7MK004 Developing Contemporary Marketing Communications

7MK022 Service Sector Marketing

7MG001 Independent Business Analysis Project (12 months in length)

Semester 2

7MK003 Global Marketing – Strategy and Practice

7MK007 Marketing Strategy for Business

7MK005 Delivering Growth through Innovative Marketing Solutions – Doing it Better

Marketing Management - Extended

Price on request