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Marketing (Management) Top-Up BA (Hons)

Bachelor's degree

Online

Price on request

Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    1 Year

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
Top-up your existing HND or Diploma level qualifications to a full honours degree and enhance your career progression
Combine essential skills and knowledge of marketing whilst developing managerial skills
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

Accelerate your career progression
Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities.

About this course

This qualification will offer you a direct route into management and marketing careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators. You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well positioned for management level jobs.

You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

A Higher National Diploma (HND), Foundation degree, or have completed two years of a relevant three year undergraduate degree.

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Subjects

  • Marketing
  • Marketing Strategy
  • Marketing Management
  • Strategy
  • Independent
  • Leadership
  • Management
  • Developing
  • Content
  • Creativity

Course programme

What you will study

You'll study modules such as:
  • Independent Study (double module)
  • Marketing Strategy
  • Marketing Across Cultures (CMI)
  • Services and Experimental Marketing
  • Social Marketing and Sustainability
  • Developing Leadership and Management
  • Content, Copywriting and Creativity
How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments.

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

Marketing (Management) Top-Up BA (Hons)

Price on request