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Marketing (Management) with Foundation Year BA (Hons)
Bachelor's degree
Online
Description
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Type
Bachelor's degree
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Methodology
Online
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Duration
4 Years
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
Combine essential skills and knowledge of marketing whilst developing managerial skills
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
You can choose to take a placement year in your third stage to give you a taste of business life, or progress straight to the final stage where you study the strategic aspects of marketing
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Foundation Year - helping you to achieve more
Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you.
Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.
About this course
Marketing is a popular choice for graduate careers, with global brands constantly looking out for fresh talent. Our marketing graduates have secured careers in a wide variety of roles working in marketing departments; large multi-national blue chip companies; public sector, specialist businesses or have gone on to set up their own business.
This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.
GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.
Reviews
Subjects
- Marketing
- Marketing Management
- Communication
- Contemporary
- Business
- Fundamentals
- Political
- Studies
- Behaviour
- Human
Course programme
Foundation year
You will study modules such as:
- Business Communication and Decision Making
- Contemporary Issues in Business
- Data Analysis for Business
- Study skills for Business
- Law
- Sociology
- Political Studies
- Fundamentals of Human Behaviour
Stage one
- Marketing Fundamentals
- Introduction to Digital Marketing
- Understanding People in Organisations
- Design and Creativity for Marketers
- Managing the Brand
- Finance and Business Performance
- The Agency Executive (double module)
- Convergent Media
- Asset Management
- Marketing Research
- Consumer Behaviour
- Digital and Social Media
- Applied Operations Management
- Independent Study (double module)
- Marketing Strategy
- Marketing Across Cultures (CIM)
- Services and Experiential Marketing
- Social Marketing and Sustainability
- Developing Leadership and Management
- Content, Copywriting and Creativity
Additional information
£9,250 per year* (2020/21)
International fee
£14,045 per year (2020/21)
Marketing (Management) with Foundation Year BA (Hons)