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Marketing (Management) with Foundation Year BA (Hons)

Bachelor's degree

Online

Price on request

Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    4 Years

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
Combine essential skills and knowledge of marketing whilst developing managerial skills
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
You can choose to take a placement year in your third stage to give you a taste of business life, or progress straight to the final stage where you study the strategic aspects of marketing
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Foundation Year - helping you to achieve more
Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you.

Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.

About this course

Marketing is a popular choice for graduate careers, with global brands constantly looking out for fresh talent. Our marketing graduates have secured careers in a wide variety of roles working in marketing departments; large multi-national blue chip companies; public sector, specialist businesses or have gone on to set up their own business.

This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

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Subjects

  • Marketing
  • Marketing Management
  • Communication
  • Contemporary
  • Business
  • Fundamentals
  • Political
  • Studies
  • Behaviour
  • Human

Course programme

What you will study

Foundation year

You will study modules such as:
  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business
And you will choose two options from:
  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour
If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

Stage one
  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Understanding People in Organisations
  • Design and Creativity for Marketers
  • Managing the Brand
  • Finance and Business Performance
Stage two
  • The Agency Executive (double module)
  • Convergent Media
  • Asset Management
  • Marketing Research
You will choose one of the following optional modules:
  • Consumer Behaviour
  • Digital and Social Media
  • Applied Operations Management
Stage three
  • Independent Study (double module)
  • Marketing Strategy
You will then choose three of the following optional modules:
  • Marketing Across Cultures (CIM)
  • Services and Experiential Marketing
  • Social Marketing and Sustainability
  • Developing Leadership and Management
  • Content, Copywriting and Creativity

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

Marketing (Management) with Foundation Year BA (Hons)

Price on request