Marketing MSc

4.8
6 opinions
  • This university is best of all. One can find lots of amazing opportunities to get engaged with.
    |
  • Being a fresher at this university I received a warm welcome and the staff prefer to serve the student first and do other work. The union is providing great nightlife at a reasonable price.
    |
  • I love this university, it's a great place. There's so much happening here all the time with clubs and societies.
    |

Master

In Loughborough

Price on request

Description

  • Typology

    Master

  • Location

    Loughborough

Description

Overview
Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.
You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.
In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.
In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.
Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right programme for you.
What makes this programme different?
Learn effective, strategic marketing management
Includes an online blended learning package

Facilities

Location

Starts

Loughborough (Leicestershire)
See map
Loughborough University, LE11 3TU

Starts

On request

To take into account

Your personal and professional development Our School of Business and Economics is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career. Future career prospects There are many paths you can take with your marketing degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary. Graduate destinations Recent graduate destinations include: Bank of America, HR Manager Bridgehead International, Marketing Assistant Decathlon – Belgium, Department Manager Deltatre Media, Events Assistant Domestic & General, Marketing Trainee ILX Group Plc, Website Developer Leicester City Council, Data Marketing Executive Tesco, Graduate Management Trainee Your personal development As part of our ongoing commitment to supporting you with your personal and professional development, all our Business and Economics postgraduate students have the opportunity to attend an impressive range of extra-curricular masterclasses and public lectures – all on campus and free of charge. Our masterclasses and public lectures to offer you the chance to broaden your horizons, with a wide range of business-related topics covered, with speakers from the Bank of England, Shazam, Shell and Dell just to name a few. Furthermore, on successful completion of this programme, you should be able to demonstrate knowledge and holistic understanding of: The internal aspects, functions and processes of organisations - including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence on the external context they operate in;

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Opinions

4.8
excellent
  • This university is best of all. One can find lots of amazing opportunities to get engaged with.
    |
  • Being a fresher at this university I received a warm welcome and the staff prefer to serve the student first and do other work. The union is providing great nightlife at a reasonable price.
    |
  • I love this university, it's a great place. There's so much happening here all the time with clubs and societies.
    |
100%
4.9
excellent

Course rating

Recommended

Centre rating

Annonymous

4.0
19/11/2018
What I would highlight: This university is best of all. One can find lots of amazing opportunities to get engaged with.
What could be improved: -
Would you recommend this course?: Yes

Annonymous

5.0
14/10/2018
What I would highlight: Being a fresher at this university I received a warm welcome and the staff prefer to serve the student first and do other work. The union is providing great nightlife at a reasonable price.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
10/06/2018
What I would highlight: I love this university, it's a great place. There's so much happening here all the time with clubs and societies.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
13/04/2018
What I would highlight: Loud campus with disrespectful people. Loud music from 10 pm to 4 am on Tuesday, Wednesday and Friday just cannot let you sleep.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
25/02/2018
What I would highlight: Student experience is wonderful. Student support is perfect and union here provides excellent opportunities. You make friends here and live like a family.
Would you recommend this course?: Yes

Annonymous

5.0
11/02/2018
What I would highlight: The student experience is phenomenal at Loughborough university. I was awestruck to have a first class experience. The clubs and societies have something for everyone's taste. Its a brilliant institution.
What could be improved: -
Would you recommend this course?: Yes
Reviews gathered by Emagister & iAgora

Achievements for this centre

2019
This centre has demonstrated its quality on Emagister
10 years with Emagister

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 10 years

Subjects

  • Logistics
  • Supply and Chain Management
  • Media
  • Resource Management
  • Accredited
  • Social Media
  • Employability
  • Communications
  • University
  • Global
  • International
  • Digital Marketing
  • Market Research
  • International Marketing
  • Supply
  • Innovation
  • Market
  • Business Environment
  • Management
  • IT
  • Marketing
  • Marketing Management
  • IT Management
  • Skills and Training

Course programme

What you'll study

Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.

  • Semester 1
  • Semester 2
  • Summer

Compulsory modules

Human Resource Management - 15 credits

Human Resource Management - 15 credits

Semester 1

This module describes the philosophy and principles of Human Resource Management and assesses the strengths and weaknesses of some key techniques for managing people. Students would benefit from gaining knowledge on some key contemporary issues in relation to HRM. Students would also have the opportunity to conduct research using a range of data sources to analyse people management activities in work organisations.

Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Market Research Methods - 15 credits

Market Research Methods - 15 credits

Semester 1

The role of research in marketing decision making; the market research industry; research process and design; secondary and primary data collection; measurement; sampling; basic data analysis and interpretation.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Marketing in the Organisation - 15 credits

Marketing in the Organisation - 15 credits

This module examines the principles of marketing, from theoretical and practical perspectives, which enables students to develop understanding of applied marketing and build a solid foundation for tackling future marketing modules.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Innovation and Entrepreneurship - 15 credits

Innovation and Entrepreneurship - 15 credits

Semester 1

The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Personal Development for Study and Employability - 15 credits

Personal Development for Study and Employability - 15 credits

Semesters 1 and 2 (totalling 15 credits)

This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

*Students with significant knowledge of a compulsory module may substitute it with another available module

Compulsory modules

Digital Marketing & Social Media - 15 credits

Digital Marketing & Social Media - 15 credits

Semester 2

The module aims to equip students with an in depth knowledge of the digital marketing and social media platforms and applications. You will also study the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Making Marketing Work - 15 credits

Making Marketing Work - 15 credits

Semester 2

Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing from marketing in the organisation and focuses on the development of effective marketing strategies in real world situations.

Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Personal Development for Study and Employability - 15 credits

Personal Development for Study and Employability - 15 credits

Semesters 1 and 2 (totalling 15 credits)

This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Optional modules (choose two):

International Marketing - 15 credits

International Marketing - 15 credits

This module aims to provide an understanding of the key concepts and core issues in international marketing and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Services and Retail Management - 15 credits

Services and Retail Management - 15 credits

This module introduces students to key aspects concerned with services and retail management. Students would benefit from developing and applying skills in obtaining, analysing and critically evaluating information from a variety of sources (including publicly available material) to help with providing critical insight and critically appraise the way in which this theory can be practically applied in the service sector.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Logistics and Supply Chain Management - 15 credits

Logistics and Supply Chain Management - 15 credits

This module aims to develop a broad understanding of the role of logistics and supply chain within various business contexts. Students will be able to identify and analyse the complexities and uncertainties affecting global supply chains, critically appreciate emerging trends and concepts in logistics and supply chain management, and develop relevant transferable skills.

Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Business Environment Analysis - 15 credits

Business Environment Analysis - 15 credits

This module introduces students to structured approaches for analysing industries and organisations. Students will learn how to use a range of frameworks for analysing and assessing the effects of the industry environment on firms.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this

Brand Management - 15 credits

Brand Management - 15 credits

This module aims to introduce students to branding strategies, and discuss how they might be applied. Students will also learn how to employ branding principles, theories and strategies to real and/or simulated marketing contexts.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Marketing Communications - 15 credits

Marketing Communications - 15 credits

This module aims to illustrate the role of communications in marketing activity, define and interpret the meaning of integrated marketing communications and assess the effectiveness of IMC campaigns.

Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Students can also select to enter for their CIM Diploma in Marketing, which is paid for by the student and would start in semester 2

Strategic Marketing Solutions - 30 credits

Strategic Marketing Solutions - 30 credits

Summer period

This module draws on all the skills and expertise a student has gained during the first two semesters. This prior learning gives the student the knowledge base they will need to be able to act as a marketing consultant for a chosen organization and produce a dissertation.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Global Strategic Management - 15 credits

Global Strategic Management - 15 credits

This module aims to develop students’ critical understanding of the concepts involved in global strategic management and its application in the private and public sectors. It focuses on developing students’ skills in the area of strategic analysis, evaluation of strategic options, and implementation of strategy.

Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Compulsory modules:

Marketing MSc

Price on request