Marketing Online Diploma Course

What you Will Learn

This information packed course is broken down into fifteen modules, which you can study at any time using any device, as long as you are connected to the internet. Some of the things you will learn from this course include:

Know the definition of marketing
What you can expect from marketing
Learn what makes marketing so important to companies around the world
Gain insight into where you can use marketing to help your business grow
Know where to begin when it comes to effective marketing
Identify the fundamentals of marketing
Get a good understanding on marketing strategy
Know the disadvantages of not fully understanding marketing fundamentals
Learn the differences between needs and wants in customers
Identify the needs of your customers
How to identify customer information for marketing
Gain valuable insight into the marketing environment
Understand your competitors
Learn the different forms of marketing
Know the key forms you need to be aware of when it comes to your marketing efforts
Identify how to select the best forms based on your particular company
Tips on mistakes to avoid when it comes to forms of marketing
Get to know the four Ps of marketing
Understand offline marketing
Why you should be including offline marketing in your marketing strategy
Get an understanding of online marketing
Learn how to create a marketing plan
Know why you need a marketing plan
Understand how to set your marketing budget
Learn how to get the most out of your marketing budget
Know the mistakes to avoid at all costs when it comes to marketing
Get insight into valuable marketing tools you can start using today
Points to remember when it comes to marketing
Benefits

There are numerous benefits to choosing to complete the marketing diploma, whether you want to enjoy a career in marketing or you own your own business and are looking for ways to boost your brand visibility.

Some of the benefits you can expect when taking the marketing diploma include:

Online access to all fifteen modules at any time
Modules compatible with most devices
Online support
Lifetime access to modules
Easy to manage modules
Chance to improve knowledge and start using what you have learned without delay
Fast track your career
Certificate can be verified online

Course Modules/Lessons

Module 1: Marketing – Its Definition and Reasons for its Use

Module 2 : The Importance of Marketing and its Roles

Module 3 : The Fundamentals of Marketing

Module 4 : Understanding Customer Needs for Marketing Purposes

Module 5 : Getting to Grips with the Marketing Environment

Module 6 : The Different Forms of Marketing

Module 7 : The Four P’s of Marketing

Module 8 : Offline Marketing

Module 9 : Online Marketing

Module 10 : Creating a Marketing Plan

Module 11 : Dealing with Budget Restraints and Getting Value for Money

Module 12 : Evaluating the Success of the Marketing Plan

Module 13 : Key Mistakes to Avoid Making with Marketing

Module 14 : Important Marketing Tools to Use to Your Advantage

Module 15: Key Bullet Points for Anybody to Keep in Mind About Marketing