Marketing Strategy - احترف في التسويق

Since the basic purpose of business is to create customers, the way to grow a business is through marketing. This explains why marketing has often been equated with creativity and viewed as the most important function in business. Marketing is a dynamic, fascinating and highly stimulating field of contemporary business studies and in this course you will be exposed to the “language of marketing” used by marketing practitioners and scholars.The course describes frameworks supporting marketing activities. It discusses the understanding to consumer goods, as well as service, and business-to-business.Topics include: marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation, the changing global environment.Industry & Environmental Analysis
Target Market Selection
Proposed Research Tools (Interviews, Survey,……)
Consumer Analysis
Competitive Analysis
SWOT Analysis
Problem Identification
Marketing Objectives
Marketing Strategies (Product Positioning& Branding, Pricing, Distribution management, Integrated Marketing Communications - IMC)
Detailed Implementation Plan , Timeline & Budgeting  وبما أن الغرض الأساسي من العمل هو خلق العملاء، والطريقة لتنمو الأعمال التجارية هي من خلال التسويق. وهذا ما يفسر لماذا كان التسويق في كثير من الأحيان مساويا للإبداع ويعتبره أهم وظيفة في مجال الأعمال. التسويق هو مجال ديناميكي، رائعة ومحفزة للغاية للدراسات التجارية المعاصرة، وفي هذه الدورة سوف تتعرض ل "لغة التسويق" المستخدمة من قبل الممارسين التسويق .
.
وتصف الدورة الأطر الداعمة لأنشطة التسويق