Marketing Tools and Tips for Success

Module 1: Marketing Tools & Tips for Success

• 1.0 Determine Your Goals
• 1.1 Create Your Persona or Voice
• 1.2 Decide On Your Platforms
• 1.3 Establishing A Social Media Manager
• 1.4 Coordinate with Customer Service
• 1.5 Create a Predetermined Crisis Management Plan
• 1.6 Stick to the Script
• 1.7 Build Relationships With the Media
• 1.8 Find Your 'Evangelist'
• 1.9 Stay Informed Part 1
• 1.10 Stay Informed Part 2

Module 2: Marketing Tools & Tips for Success Cont'd

• 2.0 Bitly
• 2.1 Woobox
• 2.2 Woobox Cont'd
• 2.3 HootSuite
• 2.4 HootSuite Cont'd
• 2.5 Storify
• 2.6 Social Media 'Rules' and Tips
• 2.7 Social Media Conclusion
• 2.8 Tweetdeck - Boolean Search