Marketing : Using Social Media for Marketing

From the humblest of beginnings, social media quickly grew into the largest and most powerful marketing platform in recent history. Research has shown that the vast majority of businesses worldwide intend to increase their social media marketing budgets within the next 12 months. With a global audience of billions and the most extraordinary influence, the world’s most popular social media platforms represent a marketing phenomenon. That said, with such extraordinary competition from every corner of the globe, successful social media marketing doesn’t happen by accident. By studying the mechanics and value of social media marketing in greater depth, you stand every chance of capitalising on its full power and influence for your business.

Discover what it is that makes social media marketing uniquely accessible and valuable, with this advanced tutorial. Explore some of the world’s most popular social media platforms, including how to use LinkedIn, marketing via Twitter and building a business blog. Learn how to use important social media management tools, devise and launch a social media plan and pinpoint engaging topics for your content.