Master in Business and Corporate Communication

Master

Online

£ 299 VAT inc.

Description

  • Type

    Master

  • Methodology

    Online

  • Duration

    18 Months

  • Start date

    Different dates available

"Master of Business and Corporate Communication is intended for all professionals who want to develop their skills and knowledge related to the areas of Public Relations and Corporate Communication.

The economic, social and business environment is constantly changing. The new digital communication platforms and globalization, among other trends, pose new challenges in the way organizations communicate with their stakeholders.

Our students will get a better understanding of the fundamental concepts and main tools used in new digital platforms such as blogs, social networks, and micro blogging, to name a few.
With all this, the student will be able to take on the role of Communications Manager to ensure a bidirectional and transparent flow of communication, strengthening the image, credibility and reputation of the company.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors."

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Master of Business and Corporate Communication prepares the student to lead teams from the positions of Director of Communications for Large Enterprises and SMEs, as well as grow professionally as Communications Professionals in Advertising Agencies, Communication Consulting Firms, Communication Agencies and Marketing Departments or Public Relations Enterprises.

Titulación propia

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Reviews

Subjects

  • Communication Training
  • Public
  • Marketing
  • Business Communication
  • Business Environment

Course programme

"This Master’s syllabus aims to provide students with the following knowledge and skills: Understanding the new environment in which the Communication Strategy is developed. Supporting the objectives of Marketing; consolidating the position of products and brands. Building and managing an Image and Corporative Reputation in synergy with the overall objectives of an organization. Knowing the organizational models and adapting proper communication techniques. Gaining the theoretical and practical knowledge of techniques and tools to manage communication with the wide and diverse range of stakeholders. Developing management skills and techniques to manage crisis situations through PR in order to increase credibility and build trust among external and internal public. Introducing participants to various aspects of the development and creation of Integrated Communication Plans. Training Public Relations Managers to generate new capabilities necessary to achieve business success through reactive and proactive campaigns, always with a solid foundation in understanding the internal analyses produced by the company."

Additional information

"DISTANCE LEARNING METHOD In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online. Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. EVALUATION Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email. In the evaluation, our tutors assess the following aspects: Presentation, design, visual richness and spelling. Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study. Added value in the analysis and development of the proposed case. It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects."

Master in Business and Corporate Communication

£ 299 VAT inc.