Master Class – Introducing the truth about e-commerce

The Problem: One of the most promising markets is online, and companies are looking to use eCommerce as a revenue channel, but they fail in most cases because they are not prepared for digital transformation. What's happening? The financial crisis had an enormous impact on our lives and blasted entire countries, and no one warned us, so imagine someone told you the truth and offered you a chance to be prepared. The retail industry in the US is collapsing, and the consumer's behaviours have changed dramatically during these years, online entrepreneurs need to be well-prepared. One of the most promising markets is online, and companies are looking to use eCommerce as a revenue channel, but they fail in most cases because they are not aware of the truth. The founder of Shoppi is here to bring a new and fresh point of view about eCommerce. We are living in a moment in time where companies are more worried to communicate with their customers than selling to them.