Master Course in E-fashion

From fashion to e-Fashion. The digital world is all around us now. All the topics related to online communication, from visual merchandising to shopping experience, will be dealt with, ranging from special digital creativity projects to the analysis of all the techniques to enhance a product on the internet, learning how to use the new information technologies.

Who is the e-Fashion Expert
Some of the professionals that this masters intends to train are the Online Store Manager, Visual Merchandiser, Customer Intelligence Manager, Digital Brand Manager, Web Marketing Specialist, Social Network Coordinator, Web Copywriter, Web Video Maker and Web Art Director, as well as all the professional profiles dealing with the enhancement of a web-applied fashion product.
For this masters programme Istituto Marangoni combines its well-established teaching abilities with the ten-year experience of Yoox group, the creator of the e-Fashion masters, in order to provide a detailed and up-to-date insight into online fashion. Yoox group is the internet retail global partner for the leading fashion and design brands.

It established itself among the market leaders with the multi-brand stores yoox.com and thecorner.com, and the several single-brand online stores, among which dolcegabbana.com, valentino.com and diesel.com, all "powered by Yoox group".
The masters programme is aimed at training professionals who are able to mix creativity and business to produce innovative retail and communication forms on the internet, managing to model the brand image based on the new digital context. Special attention will be paid to retail and its form on the web, focusing on marketing and branding.

Course themes:

Internet Retailing
Web Marketing
Web Visual Strategies
Communication and Branding Strategies
Sociology of Consumption
Fashion Panorama