Startup for Fashion

Entrepreneurship & Business Planning
This course is aimed at introducing participants to the issues related to the process of starting a new venture, and to introduce them in particular to the understanding of the main “buildingblocks” that are needed in order to create a startup and a realistic business planning process: from the identification of entrepreneurial opportunities, to the analysis tools, strategy and positioning formulation, business model definition, financing definition and economic projections.

The Fashion System
This module is focused on an introduction to the competitive environment characterizing the fashion industry: from the main business models, to the most recent dynamics and trends that a wannabe Entrepreneur must know in order to set up a startup.

Fashion Law: turn on your venture
Providing the legal preliminary framework and knowledge for setting up a new venture represents a crucial process to be combined with the business planning process. From the international framework, to the main legal issues related to the core processes: creativy and planning meet the law!

Product Design
How does the fashion design process works? What are the main steps? How to combine processes with creativity? The module introduces Participants to the core process of each fashion startup, providing the necessary understanding of skills, competences, players, timing and key needed technicalities.

Collection Management
From brand management to collection management. What is the interaction between brand values and their translation into product strategies? The course will address some specific issues such as: where does product innovation takes place and how companies plan and manage different product portfolios.

Digital Fashion
Fashion and communication: these two areas have always worked in pair to convey a style, a brand or a single product. The course is aimed at providing students a clear perspective about the fashion communication peculiarities, with a focus on the digital environment.

Sales Management
From creativity to the market. Our goal is to introduce Participants to the key pillars of sales management for a startup: through different touch points, from the role of sales people in communicating and creating value to the key managerial decisions and management logics.

Startup Bootcamp
The business planning process of a startup requires the effective managing of uncertainty and risks, that are the two most important features characterizing the start-up process. This is why the module is aimed at introducing Participant to a real startup simulation, a boot camp that will permit them to apply the “lean principles” through team-work activities, in order to re-create a startup, from the entrepreneurial atmosphere to the final “elevator’s pitch”.