Máster en Dirección de Marketing PT

The marketing department is the heart of the company. It is the body that pulls the strings and powers the company forward, further and further. Idea, product, brand, channels, customer... everything is taken into account in the marketing strategy with which professionals face the challenge of being competitive in the only way possible: innovating, transforming and adapting quickly, agilely and efficiently to a market that is more dynamic than ever.

Marketing begins and ends with the consumer, it is the cornerstone of a strategy designed around consumer behaviour. Hence the importance of understanding, defining and developing their experience with the brand and product based on their attitudes and perceptions. Marketing teams are responsible for this task, as well as for guiding the strategy and brand positioning by making appropriate use of the multiple channels available to promote and market the product.