Master in Fashion Direction: Brand & Communication Management

The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.

The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.

Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.

The project draws on innovative teaching methods including the following activities:

WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.

QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.

FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project

FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.

CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.

FASHION PRACTICES • 790 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship.

FIELD PROJECTS • 278 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.

EMPOWERMENT AND CAREER MANAGEMENT • 32 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options.

INTERNSHIP • 480 hours
Curricular activity for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.

Among the companies that collaborate with the Milan Fashion Institute:

Arcoretail • Ballantyne • Bally • Benetton • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Diesel Group • Dolce & Gabbana • Dondup • Eurojersey • Ermenegildo Zegna • Etro • Fendi • Ferragamo • Fratelli Rossetti • Frau • Furla • Geox • Giorgio Armani • Gruppo C14 • Gucci Group • Hearst Magazine • Hugo Boss • Jil Sander • Lanvin • La Rinascente • Levi’s • Liu Jo • Logan • Loro Piana • Louis Vuitton • Luciano Padovan • Maliparmi • Mantero Seta • Marni • Max Mara Group • Miroglio Fashion Group • Moncler • Moreschi • Moschino • Neil Barrett • Neinver Italia • Penelope • Pomellato • Pinko • Ports1961 • Privalia • Ralph Lauren • Ratti • Reda • Roberto Cavalli • Slam • Staff International • Stella Mc Cartney • Stone Island • Swinger • Tod’s Group • Valentino Fashion Group • Versace • Vivienne Westwood • Yoox