Master in Luxury/ VIP Management in Tourism

Module I: Luxury Tourism Management
– The foundations and traces of modern tourism
– Elaborations of tourism
– Tourist objects, tourist rituals
– Luxury brands
– Introduction to Revenue management
– Strategic pricing
– Value
– Differential pricing
– The revenue management’s role

Module II. VIP Tourism
– Luxury select destinations worldwide
– Golf Business and Management
– Cruise & Private Jet & Private charters
– Small groups/Tailor made tours
– Boutique hotels
– Events Management VIP
– Food and Beverage VIP service
– Customer service VIP

Module III. Marketing of VIP Tourism
– General Marketing
– Digital Marketing
– Travel Agencies and Tour Operators

Module IV. Foreign Language Intensive Course I (Spanish , French or Russian)
– Official DELE exam of Spanish for Foreigners preparation module
– General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research projectIV: Production and Operation Management

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam