Master in Marketing and Sales Management
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This university is fairly professional, the experience was pleasant with teachers and other related staff members. I really enjoyed my time there, I wish I could get back and do some other program. I highly recommend this scholl if you’re looking to study in Barcelona
← | →
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Good and well thought courses, after living 9 years in UK I planned my masters. I enjoyed my time in all. The school could do better and I feel lecturers were approachable. I enjoyed my time in all. Like like! EAE Business school is such a great place to study at.
← | →
Master
In Barcelona (Spain)
Description
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Type
Master
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Mode of study
Full-time
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Languages
English
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Location
Barcelona (Spain)
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Duration
10 Months
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Start date
May
other dates -
Credits
60 ECTS
The Master in Marketing and Sales Management is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).
Important information
You must have one of the following qualification levels to take this course: Bachelor's Degree, Professional Diploma, Masters, Ph.D
Facilities
Location
Start date
Start date
About this course
1. Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
2. Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
3. Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
EAE Business School’s own Continuing Education Master’s Degree in Marketing and Commercial Management and Universidad Politécnica de Catalunya’s (UPC) official Master’s Degree in Marketing Management, mention in Commercial Management.
Reviews
-
This university is fairly professional, the experience was pleasant with teachers and other related staff members. I really enjoyed my time there, I wish I could get back and do some other program. I highly recommend this scholl if you’re looking to study in Barcelona
← | →
-
Good and well thought courses, after living 9 years in UK I planned my masters. I enjoyed my time in all. The school could do better and I feel lecturers were approachable. I enjoyed my time in all. Like like! EAE Business school is such a great place to study at.
← | →
Course rating
Recommended
Centre rating
ANONYMOUS
TOCHUKWU
Subjects
- Market
- Networks
- Internet
- Approach
- Marketing
- Sales
- Marketing Strategy
- Market Research
- Digital Marketing
- International
- Global
- Systems
- Communication Training
- Sales Training
- Global marketing
- Marketing personal
- Trade marketing
- Key Account Manager
- Network marketing
- Organisational Behavior
- Market Strategy
- Operational Strategy
- Personal and Management Skills
- Sales Network Management
- Marketing plan
- Dirección general
- Marketing básico
- Key account
- Trados
Course programme
MANAGEMENT OF THE ORGANIZATION
Commercial and Marketing Planning in Organizations - 5 ECTS
- Detecting opportunities and strengths
- Planning based on the macro-environment
- Choice of strategic criteria
- Evaluations based on the states of nature of the business
Market Research, Information Management and Decision-Making - 5 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial Impact of Strategic Decisions - 5 ECTS
- Analysis of financial statements
- Cost analysis
- Budgetary management
- Analysis of investment projects
Marketing in Digital Environments - 5 ECTS
- Online trends and strategies
- Business models
- The online consumer
- Introduction to digital tactics (SEO, SEM, social media, etc.)
- Website structure and results analysis
STRATEGIC MARKETING MANAGEMENT
Value Creation in the Company - 5 ECTS
- Marketing strategies
- The Marketing process: Customer orientation
- Developing the value proposition
- Brand construction and management
Delivering Value to the Customer - 5 ECTS
- Integrated communication in Marketing
- The 4 Cs and 6 Ms of Marketing
- Media planning
- Campaign strategies
- Key factors in internal communication
- Distribution
STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 5 ECTS
- Strategic sales planning
- Sales policies
- Sales techniques
- Sales forecasts
Customer and Key Account Management: New Commercial Organization Models - 5 ECTS
- Definition of the internationalization strategy and plan
- Internationalization strategies and models
- Consultative selling
- The phases of selling
- Remuneration of the sales team
- Sales team management and supervision
- Key Account Management
- CRM (Customer Relationship Management)
Commercial strategies of Customer-Centric Marketing - 5 ECTS
- What does being customer-centric really mean?
- Product Marketing vs Customer Marketing
- Customer analysis and knowledge
- New customer activation
- The RFM customer segmentation model
- Customer loyalty
- Calculating customer value
- Losing and retrieving customers
- Customer-centric organizations and strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
Master’s Thesis – 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.
Master in Marketing and Sales Management