Master of Marketing
Master
Online
Description
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Type
Master
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Methodology
Online
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Start date
March
The Master of Marketing from Charles Sturt University will help you develop innovative ways for organisations to do business or not-for-profits to meet their mission.
This master's degree gives you the knowledge and skills to lead dynamic marketing campaigns, and take the next step in your career.
This course is part of an articulated program of study. Articulated programs allow you to build on your study to achieve the right level of qualification for you.
Graduate Certificate in Marketing
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2021
course information
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Start date
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About this course
Subjects
For each 8 point subject you are enrolled in, you should expect to spend 10 to 12 hours per week working on assignments and assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, and attending lectures, residential schools, or examinations.
If you are studying four subjects per session, this is equivalent to a full-time job. The workload for some subjects may vary as a result of approved course design.
Full subject list
Graduation requirements
As a Charles Sturt University student, throughout your course you have a responsibility to continue to develop skills in English language, literacy and numeracy as appropriate to your discipline. This ongoing development will enable you to effectively participate in your course and graduate prepared to enter the workforce.
Master of Marketing
To graduate students must satisfactorily complete 96 points.
Graduate Diploma of Marketing [Exit Point Only]
To graduate students must satisfactorily complete 64 points.
Graduate Certificate in Marketing
To graduate students must satisfactorily complete 32 points.Full subject list
Graduate Certificate in Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
Restricted Electives
Plus two from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT540 Marketing Strategy [capstone]
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications
Restricted Electives
Plus four from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
Unrestricted Electives ial Media...
There are minimum Academic and English Language requirements for admission to Charles Sturt University courses. These requirements ensure that our students have the best chance for success. Minimum requirements can vary from country to country, so please take some time to review our entry requirements before starting your application. If you cannot find the requirements for your country please contact us.
Please note: in line with our admissions policy, if you intend to study in Australia on a student visa you must be at least 18 years old by the course start date.
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Subjects
- University
- Marketing
Course programme
Career opportunities Your Master of Marketing from Charles Sturt University will pave the way for exciting career opportunities across diverse industries in Australia and internationally. For those looking to advance into senior marketing roles, this degree provides critical knowledge and practical skills in key marketing areas, such as customer behaviour, marketing research, integrated marketing communication, digital marketing, B2B marketing and services marketing. For those already in senior management, the degree delivers rigorous advanced professional development in strategic areas of marketing, such as global marketing, and product and service innovation management.
Master of Marketing