Master of Science in Digital Marketing

The programme aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The programme will also develop skills to be able to identify where digital marketing fits within the business environment through critical reflection and practice-based learning.

More specifically the programme aims to enable students to:

Understand the digital marketing industry.
Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies.
Develop the analytical skills to identify, interpret and respond to the marketing environment and digital marketing capabilities of an organisation.
Develop the practical skills relating to key software deemed important by industry.
Carry out independent academic research
Work professionally and communicate effectively with colleagues