MBA in Branding and Advertising

MBA

Online

Price on request

Description

  • Type

    MBA

  • Methodology

    Online

  • Duration

    2 Years

  • Start date

    Different dates available

Become an expert Brand Manager

MBA in Branding & Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and branding platforms. This course is designed for students interested in various aspects of branding and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into branding & advertising role from other background.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

The course aims to enable understudies: To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
To expose students to cutting edge branding and advertising tools, methods and case studies.
To provide insights on different aspects of emerging market trends and different creative component involved in brand building.

The Course would be very beneficial for the students who want to make their career in following fields as: Media manager
Production industry
Business Development
Advertising manager
Advertising media planner
Creative director
Online marketing manager
Campaign manager
Marketing consultant

Minimum 50% marks in Graduation

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Subjects

  • Communication Skills
  • Global Business
  • Production
  • Financial Training
  • Communication Training
  • Management
  • IT
  • Marketing
  • Branding
  • Advertising
  • IT Management
  • Skills and Training

Course programme

In Semester I you can find 5 subjects which is 1. Modern Business Organization and Management , 2.Global Business Environment & Economics , 3.Accounting & Financial Management , 4.HR & OB, 5.Business & Corporate Law in Semester II you can also find 5 subjects which is 1. Business Research Methodology, 2. Modern Marketing Management, 3.Information Technology for Business, 4. Production, Operations & SCM, 5.Business Communication Skills in Semester III you can find 5 subjects which is 1.Business Policies & Strategic Management, 2.Entrepreneurship & Innovation Management, 3.Strategic Marketing Management, 4.Fundamentals of Advertising, 5.Practices in Advertising in Semester IV you can also find 5 subjects which is 1.Business Ethics & Corporate Governance, 2. Fundamentals of Brand Management, 3.Brand Positioning Strategies, 4. Brand Marketing Programmes & Performance Measurement, 5.Project.

Additional information

You can also pay in installment semester wise but in installment fee would be increased to Rs.55000 ($2800) there are 2 installments 1st is 28500 ($1400), 2nd is 26500 ($1400).

MBA in Branding and Advertising

Price on request