MBA ONLINE - Luxury Management in the Digital Age
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I have done my bachelor’s degree at sup de luxe and has done MBA so it is a nice continuity for me and for my studies.
← | →
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My experience at Sup de luxe has been very nice not only professionally but also personally. I have met people from all over the world and got to know about different cultures.
← | →
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I have chosen to have a global vision for the luxury sector and to learn from professional in the sector. My best memories are from the guest speakers conference in a global way because it was interesting.
← | →
MBA
Online
*Indicative price
Original amount in EUR:
10,500 €
The ideal starting point for the next step on your professional path
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Type
MBA
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Methodology
Online
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Duration
12 Months
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Personal tutor
Yes
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Virtual classes
Yes
Do you want to further your studies in Luxury Management?
Do you want to study at your own pace? Then this program might be just for you.
Emagister presents to you the MBA Online- Luxury Management in the Digital Age endorsed by SUP De LUXE.
The Luxury sector has spearheaded innovation in management and marketing for several decades. An exclusive clientele and highly sought-after employees make the Luxury Business a unique context to develop new practices, which set the standards throughout a wide range of sectors and industries. Understanding the Global Luxury Business today means understanding how to cope with challenges and fast changes that are also a source of opportunities for new actors.
Luxury is actually facing the contradictions and challenges of globalization and digitalization. How are brand managers addressing these challenges, and what has been / will be their strategies for sustainable growth in the future? What is the new scope of the luxury shopping experience? What are e-commerce and omnichannel strategies? As social media and influencers grow in strength, how can a digital communication strategy be set up to rally ‘millennials’ and the new consumers of luxury?
Do you want to learn more information about this program? Do not hesitate to contact SUP DE LUXE through Emagister.co.uk
Facilities
Location
Start date
Start date
About this course
The general objective of the program is to train professionals so that they provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.
They will be able to:
- Demonstrate expertise concerning the characteristics of the sector.
- Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective.
- Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies and processes of the digital age
- Lead the transformation of organizations to face new projects and entrepreneurial challenges
The Sup de Luxe MBA Online in Luxury Management and Entrepreneurship in the digital Age is designed for:
Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs)
Young professionals who hope to accelerate their career path
Graduates who want to undertake into the Premium or Luxury sector
Candidates should fill out the application form and attach a photo and a CV.
One or two letters of recommendation may be attached to the application file.
Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link.
MBA in Luxury Management and Entrepreneurship in the Digital Age
Reviews
-
I have done my bachelor’s degree at sup de luxe and has done MBA so it is a nice continuity for me and for my studies.
← | →
-
My experience at Sup de luxe has been very nice not only professionally but also personally. I have met people from all over the world and got to know about different cultures.
← | →
-
I have chosen to have a global vision for the luxury sector and to learn from professional in the sector. My best memories are from the guest speakers conference in a global way because it was interesting.
← | →
Course rating
Recommended
Centre rating
College Junior
College Sophomore
College Sophomore
College Sophomore
College Junior
Subjects
- Communication Training
- Industry
- School
- International
- Marketing
- Retail
- Management
- E-commerce
- Innovation
- Brand Management
- Consumer Behaviour
- Corporate Social Responsibility
- Business Intelligence
- Intercultural Management
- Social networks
- Digital
- Brand image
- Luxury brands
- Luxury industry
- Inter-cultural contexts
- Luxury marketplaces
Course programme
1. New consumers of Luxury
- Once Creators, they became Brands: a Contemporary history of Luxury Brands.
- The industrial revolution: perfume, cosmetics and accessories
- The great shift of the Luxury Industry, the 90s
- Who are the new consumers of Luxury?
- Intercultural Management
2. Developing a Luxury Brand: Branding, Identity & Creativity
- Brand management equity, Brand Image
- Brand stretching and Brand alliance
- Luxury brand management specific challenges
3. Experiential Marketing
- Designing customer journey, Brand Ambassadors,
- Sensorial Marketing, Immersive Marketing, Theatralization, digitalization of the retail Brick&Mortar
- Cross-channel customer journey, digital experiences
4. Managing a luxury company
- The Financial Guideline: Operating Costs and Profits
- Price Positioning Strategy
5. Launching a Luxury Brand in the Digital World I
- Understanding the importance of social networks:
- web-marketing,
- communication,
- e-commerce.
- new retail
6. Distribution Strategies: the right mix between Channels
- Understanding the importance of inter-cultural contexts and local specificities.
- Evolution of distribution modes: selective distribution, retail, distribution, e-commerce…
7. Luxury legal issues
- Laws & Specific legal regulations applicable to the luxury sector
8. Talent development & Management
- Change Management
- Leader’s toolbox
- Recruiting & developing people
- Conflict handling - Reaching agreement
9. Launching a Luxury Brand in the Digital World II
- CRM
- Internet monitoring and business intelligence.
- Uses Case & sectorial analysis
10. Considering the new Sustainable and Social responsibility issues of the Luxury industry
- From Sustainable Development to Corporate Social Responsibility
- Specifics of sustainability related to the luxury industry
- New luxury consumer and new luxury marketplaces
11. Study trip to Paris, the capital of Luxury and Fashion.
- A real immersion in the heart of brands and Houses and their business.
- History, culture and the arts are at the center of the DNA of the brands.
- Meetings with the managers of the sector, designers of new concepts and young entrepreneurs, digital experts.
- Visits, workshops, initiation to creation and its management.
- Understanding the customer experience in situ in major brand stores.
- Professional exchanges and advice on personal development.
12. Final business project
MBA ONLINE - Luxury Management in the Digital Age
*Indicative price
Original amount in EUR:
10,500 €