ME en Organización de Eventos y Protocolo (MICE) - Madrid

Improve their executive skills:
Organization of real events: Students on the Master take charge of organizing the School’s events and protocol. In previous years, students at the Barcelona Campus helped to organize International Book Day, among other events.
Coaching program: Students on the Master has the option of taking part in Ostelea’s coaching program, which combines group sessions in a range of fields, such as emotional and family coaching
Tourism Skills Development Program (TSDP): executive competence development program.
Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
Stress management techniques: The program includes a number of sessions on stress management techniques, a crucial skill for any events organization executive, as their psycho-emotional balance is vital for effective team management.
Monthly conferences with department directors or CEOs of leading companies in the sector.
Extensive program of visits to trade fairs, events and organization: In previous years, Master students have been to the IBTM and Alimentaria trade fairs, the Dalí Museum in Figueres, the Port Aventura theme park and the TV3 charity telethon, in which they helped to organize the campaign to combat obesity. Students at the Madrid Campus visited FITUR, considered to be Europe’s second most important tourism trade fair and/or Fashion Week Madrid.

The Executive Master in Executive Master in Events Organization, Protocol and Business Tourism equips students with the skills required to take on the following roles:

Cultural events organization commissioned by private or public organizations and individual clients.
Companies that use sponsorship as a communication tool and need qualified professionals to manage the events that are organized and sponsored, designing profitable sponsorship projects from the perspective of visibility and return on investment.
Departments of public institutions at a state, regional, provincial or municipal level specializing in the implementation of cultural, heritage and art policies through the design, planning and management of events in this field.
Companies specializing in hosting events such as congresses, conventions and conferences