Media, Communication and Advertising BA (Hons)

University of Winchester
5.0
1 review
  • The whole campus area has wifi which is a good thing but they can do more clubs and societies.
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Bachelor's degree

In Winchester

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    Winchester

The programme focuses on advertising in the wider context of media and communication processes. It uses critical academic perspectives and ensures students learn to develop practical solutions for work-relevant projects within advertising, media and communication.Year 1 is foundational and introduces the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge.In Year 2, students take two core modules in theory and research methodologies with other media and communication students. They also take specialist modules in advertising, branding and copywriting, and are able to tailor their learning by choosing from a range of optional modules. The Work Placement module gives students the chance to think carefully about their graduate exit strategy and what they need to do to achieve the career they want.In the final year, students gain experience in how to harness social media for branding and advertising. Students study a topic of their choice in depth for their Extended Independent Study, and tailor their learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice.FacilitiesOpen 24 hours a day, the Multimedia Centre offers outstanding industry-standard facilities including two HD TV studios with green screens, a newsroom, a computerised radio studio, and facilities for multitrack audio recording. A wide range of equipment is available and the Centre is an Apple Certified Training Centre.

Facilities

Location

Start date

Winchester (Hampshire)
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University Of Winchester, SO22 4NR

Start date

On request

About this course

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.Independent learningOver the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.Overall workloadYour overall workload consists of class contact hours, independent learning and assessment activity.While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course .Year 1 (Level 4): Timetabled teaching and learning activity* Teaching, learning and assessment: 300 hours Independent learning: 900 hoursYear 2 (Level 5): Timetabled teaching and learning activity* Teaching, learning and assessment: 228 hours Independent learning: 972 hoursYear 3 (Level 6): Timetabled teaching and learning activity* Teaching, learning and assessment: 252 hours Independent learning: 948...

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Reviews

5.0
  • The whole campus area has wifi which is a good thing but they can do more clubs and societies.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Student

5.0
25/07/2018
What I would highlight: The whole campus area has wifi which is a good thing but they can do more clubs and societies.
What could be improved: -
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Copywriting
  • Branding
  • Radio
  • Advertising
  • Industry
  • Social Media
  • Communication Training
  • Media

Course programme

Year 1

Core modules:

  • Key Concepts in Media and Communications
  • Media in the Twenty-first Century
  • Manipulating Media

Optional modules:

  • Image 1 and 2
  • Media Skills 1 and 2
  • Reading Film
  • Film History
Year 2

Core modules:

  • Exploring Media Theory
  • Methodologies in Media Research
  • Work Placement
  • Advertising and Branding
  • Media Campaign Management

Optional modules:

  • Undertaking Media Research
  • Volunteering
  • Community Media
  • Games Cultures
  • Media and the Making of the Modern World
  • Social Media
  • Popular Music and Society
  • Copywriting
  • Analysing Journalism
  • Feature Writing
  • Graduate Careers and Journalism
  • Podcasting: Theory and Practice
  • Playtime: Gamification and Making Work Fun
Year 3

Core modules:

  • Extended Independent Study
  • Social Media Advertising and Branding

Optional modules:

  • Television Drama in Context
  • Consuming and Regulating Media
  • Crime Media Culture
  • Culture Jamming
  • Drugs Media Culture
  • Fantasy, Desire and Sexuality
  • The Male Body
  • Media and Education
  • Media Solutions
  • Media Spectacles
  • News Media War and Conflict
  • Politics and the Media
  • Contemporary Culture: Cyberculture
  • Popular Music Culture and Politics
  • The Zombie Apocalypse
  • Audio Cultures
  • Contemporary Culture: Post-modern Culture
  • Working in Magazine Journalism
  • Documentary and Photojournalism
  • Radio and Development

For further information about modules, please view the course leaflet (see right hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at /termsandconditions. The University will notify applicants of any changes made to the core modules listed above.

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  • Undergraduate Degrees in Winchester
  • University of Winchester Undergraduate Degrees

Media, Communication and Advertising BA (Hons)

£ 9,250 VAT inc.

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