Media Communications
Bachelor's degree
In Bath
Description
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Type
Bachelor's degree
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Location
Bath
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Duration
3 Years
Facilities
Location
Start date
Start date
About this course
Entry Requirements
220-260 UCAS Tariff points (eg BCD; BB+AS c).
Reviews
Course programme
Media Communications explores how the media are produced, distributed and consumed.
We live in a media saturated and globalising world. Our knowledge of major political, social and cultural happenings in the UK and across the world is usually shaped first by the media. We need therefore to understand and ask fundamental questions about the media, its organisation, representations, audiences and possible impacts and influences.
Course Structure and Content
Media Communications examines media as diverse as film, television, radio, newspapers, magazines, the internet, mobile phones and videogames. Our first year modules equip you with the essential critical toolkit for analysing the media and conducting media research. In the second year you will be given the opportunity to explore issues of media power and the everyday, examining for example the influence of media messages and the ways media are embedded in the everyday lives of audiences. In your final year you will be encouraged to consider the new media, such as internet mobile communications and videogames and consider the influence of interactivity, convergence and globalisation on the production, distribution and consumption of contemporary media.
Teaching Methods and Resources
Lectures set out broad themes and issues from a range of existing media scholarship, while seminars stimulate discussion by encouraging student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis.
Teaching often incorporates group analysis of material from different aspects of the media such as: the media treatment of the environment, the spread of the Internet, the impact of the new technologies on news production and the role of Reality Television as a form of democratisation in contemporary society.
Assessment Methods
By coursework assessment only, including media journal, applied media study, group presentations, individual presentations, essays and the dissertation. There are no examinations.
Media Communications