Media, industry and innovation ba(hons)

Bachelor's degree

In Brighton and Hove

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Brighton and hove

  • Duration

    3 Years

  • Start date

    Different dates available

Our Media, Industry and Innovation degree is designed to equip entrepreneurial media students with the skills to play their part in transforming the digital media landscape.
If you’re planning a career in the creative industries or in digital media, this course will give you the creative, technical and business knowledge you need to excel in fields including online publishing, social media, entertainment, digital marketing, public relations and branding.
This course is distinguished by its combination of strong conceptual and theoretical media studies training with hands-on learning opportunities in a digital media context.
You’ll complete a four-week placement and a longer live project in an industry setting, both fully supported by the placement office.
You’ll study media business, digital marketing, media management, journalism, community, social and mobile media and develop your ability to understand and critically analyse the theory and practice of a variety of media, examining form, content, distribution and consumption.

Facilities

Location

Start date

Brighton and Hove (East Sussex)
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Start date

Different dates availableEnrolment now open

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Subjects

  • Media
  • Communication Training
  • Industry
  • Public
  • Media Studies
  • Branding
  • Digital Marketing
  • Marketing
  • Innovation
  • Public Relations

Course programme

Year 1

Modules Core modules
  • Business, Creative/Digital Industries and Innovation

    On this module you will develop a sense of commercial awareness, including key entrepreneurial skills and knowledge required to engage with innovation in the creative and digital industries. You will work as a part of a team to recognise trends and opportunities and then develop your ideas into a business plan. You will reflect on your ideas, considering issues around collaboration, innovation, sustainability and intellectual property.

  • Creative Industries and Promotional Cultures

    This module will introduce you to the creative and promotional industries such as advertising, public relations, marketing and branding. It offers a historical overview of and contemporary perspectives on their development and change. You will engage critically with questions surrounding the political economy of the cultural industries, new consumer practices and the politics of consumption, and will develop an understanding of a range of mainstream practices as well as critical interventions in the language and dynamics of promotional cultures.

  • Understanding Audiences: Theory and Context

    In this module you will examine the role and characteristics of media consumption in the C21st and the relationship that exists between audiences, texts and technologies of production, distribution and reception. You will encounter a range of theories and research methods through study of a range of real-world media organisations and their respective audiences, and as a practical exercise, will design a cross-media campaign for a targeted audience demographic.

  • Critical Approaches to Media 1

    This module will introduce you to a range of critical academic approaches to media. It tackles the most cutting-edge topics in media studies and introduces canonical approaches used in their analysis. An introduction to these approaches will enable you to understand the workings of media audiences, industries and texts. The module will focus on media experiences that are relevant to your everyday life, ensuring that as well as academic development, the module will give you the tools to analyse your own engagement with, and consumption of, the media.

  • Critical Approaches to Media 2

    This module introduces key media studies theories and concepts and applies them to the analysis of real-world issues. You will develop skills and techniques to critique media representations, showing the importance of media analysis in everyday life. By analysing media technologies, you will engage with the most innovative media content, forms and practices of the day. By questioning mediation, the module will bring to life the role of media in society and enable you to critique the media in terms of culture, politics, innovation and environment.

Options*
  • Digital Media, Data and Society

    Module code: LM114

    This module will introduce you to the study of digital media technologies, cultural and social change, and encourages a reflective approach to your own experience of using the media. You will explore the increasing number of networked devices and internet connectivity alongside the explosion of data collected, analysed and used. You will critically examine the role of data and networked media in shaping social interactions of a private and public nature, and implications for individuals and communities at home and globally.

  • Understanding Television

    Module code: LM171

    This module will develop your critical understanding of television as a social and cultural form by placing emphasis upon developing your understanding of television through both an introduction of key moments of its history, and by developing theoretical frameworks, which will enable you to approach an understanding of television as a particular social pleasure.

  • Media and Popular Culture

    Module code: LM173

    This module will introduce you to the concept of popular culture through the perspectives of media studies. You will critically engage with, explore and critique a range of popular cultural forms and practices. You will explore a range of current as well as historical examples of film, TV, music, and online popular culture through analysis of both the conditions of production - the entertainment industry - and audiences’ engagement with these texts.

  • Community Media for Social Action

    Module code: LM174

    Tools, spaces and processes of community communications form the basis of inquiry into community media and social action. You will engage with theories of empowerment and voice as well as engaging in introductory practices of community media for social action. Your outputs from the practice component will be presented in class before being archived on the student learning space. You will also learn to reflect critically on your experiences and the processes of contextualised content generation through online communicative learning.

  • Global Political Communication

    Module code: LB418

    This module will introduce you to key concepts and thinkers in political communication and will enable you to critically explore the relationship between national, international and global political communication, as well as questions of media representation, forms of governance and democracy thus situating journalism practice in its critical context.

*Option modules are indicative and may change, depending on timetabling and staff availability.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Media, industry and innovation ba(hons)

Price on request