Media Planning
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Marketing
- Communications
- Marketing Communications
- Media
- Planning
- Media mix
- Switching behaviour
- Reaching Audiences
- Media planning
- Mediation
- Media Marketing
- Media Buying
Course programme
- The media mix
- Switching behaviour
- Vehicle selection
- Recency planning
- Media buying:the block plan and automation
- Media source effects
Upon completion of this course, you will be able to understand:
- Principles associated with media planning and the impact of media and audience fragmentation.
- Various theories concerning different media and related switching behaviours.
- Key concepts used in linear media selection: reach and cover, frequency, duplication, rating points and CPT.
- The concept of repetition and the debate concerning effective frequency and recency planning.
- Planning issues related to interactive media and scheduling.
- Media source effects as an importance factor in media selection, placement and timing.
Media Planning