course-premium

Media Relations

5.0
1 review
  • The course was very interesting and I developed a new perspective on international relations. The trainer was very knowledgeable and it was a pleasure having him share his vast knowledge with us. The LCT admin team was fabulous.
    |

Short course

In London

£ 2,850 + VAT

Create and develop strong, successful and durable media relations!

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

Learn to create and develop strong, successful and durable media relations thanks to the knowledge gained with this Media Relations Course, imparted by London Corporate Training.

Media Relations is a specific endeavour within an overall Public Relations strategy. Experts in MR are required to understand and deal with the increasingly complicated news media sector, characterised by the 24-hour rolling agenda.

This one-week training course explains how media works and how to benefit from effective relations with media. Lessons explore who is who in the news structure explaining the roles of reporters, editors, desk journalists and specialist correspondents and how to successfully pitch stories to them.

The curriculum covers how to become an expert in gauging how important a story might be to the media and what is required to gain a reputation as a dependable source of information for reporters.

Also included in the schedule are the differences between a press briefing and press conference, how to avoid common pitfalls such as ‘off the record’ comments, as well as tips on planning a successful press conference and giving winning interviews.

If you want to be part of this training, please ask for further information to the centre through emagister.co.uk. You won’t regret it!

Facilities

Location

Start date

London
See map
3 Shortlands, Hammersmith, London, W6 8DA

Start date

JuneEnrolment now open
OctoberEnrolment now open

About this course

By the end of the course delegates will be able to:
• Appreciate how media works and benefit from effective media relations
• Identify story types and how they should be ‘pitched’ to editors
• Gauge the importance of stories and how the media will assess them
• Plan a successful press conference and give winning interviews
• Use interactive; social and digital media

• Corporate and government spokespersons
• Public Relations and Media Relations Managers
• Marketing and Communications Managers
• Owners and directors of PR consultancies
CEOs, Directors and Staff who undertake media interviews

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Reviews

5.0
  • The course was very interesting and I developed a new perspective on international relations. The trainer was very knowledgeable and it was a pleasure having him share his vast knowledge with us. The LCT admin team was fabulous.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Florence Maina

5.0
17/09/2016
What I would highlight: The course was very interesting and I developed a new perspective on international relations. The trainer was very knowledgeable and it was a pleasure having him share his vast knowledge with us. The LCT admin team was fabulous.
What could be improved: Everything was OK
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Press
  • Editors
  • Social Media
  • Media
  • Media Relations
  • Press Conferences
  • Interviews
  • Techniques for New Media
  • Media Relations Managers
  • Public Relations

Course programme

How to Establish Successful Media Relations

  • Understanding the difference between media relations and public relations
  • Establishing, managing and maintaining relationships with target media Appreciating news values and analysing reporters stories
  • Who is who in the news structure; reporters, editors, desk journalists and others
  • Importance of maintaining lists and data on target journalists

Pitching Stories Successfully

  • Identifying reporters’ beats and understanding their importance
  • How to pitch your stories to key journalists
  • Recognising news deadlines and observing them
  • Planning, setting out and writing successful press releases
  • Understanding how and where reporters get their news material

Identifying the Importance of Stories

  • Deciding whether a story is for all media or specific news outlets
  • Gauging how important a story might be to media
  • Gaining a reputation as a dependable source of information for reporters
  • Following up your story with reporters
  • Developing and utilising ‘tip’ sheets

Press Conferences and Interviews

  • Planning, preparing, implementing and following up a press conference
  • The difference between a press briefing and press conference
  • Preparing for an interview and understanding the reason for it
  • Adopting television skills for before during and after an interview
  • Pitfalls and how to avoid no comment and off the record

Techniques for New Media

  • Media relations and the 24 hour news phenomenon
  • Media relations on line
  • Devising and managing web news conferences
  • Auditing and monitoring social media and utilising ‘citizen’ reporting Differences in approach to traditional and new media

Media Relations

£ 2,850 + VAT