Monetising Content & Audiences Across Platforms
Short course
In Shoreditch
Description
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Type
Short course
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Level
Beginner
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Location
Shoreditch
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Class hours
4h
Who's it for? TV and digital media content-makers. Suitable for: Television and digital media content makers
Facilities
Location
Start date
Start date
About this course
Pre-requisite:
Delegates should come prepared to discuss a project (real or hypothetical) that needs multi-platform support.
Reviews
Teachers and trainers (1)
Peter Cowley
Trainer & Industry Expert
Peter Cowley: Founder & CEO os Spirit Digital Media, digital media consultant & former MD of Digital Media at Endemol UK. He was responsible for the successful extension of several high-profile TV shows onto digital channels (eg C4's "Big Brother", "Deal or No Deal" etc), and is a pioneer of web series including "The Gap Year"(C4) and "Beat" (both Bebo), "Signs of Life" (BBC), "Cell" (02), and "Kirill" (MSN). Peter is an inspirational speaker and trainer on all things digital.
Course programme
Course review:
A half-day interactive workshop to help TV & digital media producers learn more about audiences, data, social media, products & platforms, and how to monetise content.
Content:
Multiplatform market: who’s doing what with digital & TV today:
- programme support & participation
- catch-up online/mobile video
- mobile & tablet applications
- connected TV
- social media
- second screen
- data collection
Digital success stories from other industries:
- online video
- social games
- mobile/tablet applications
- virtual worlds
- e-books
- gaming
What next generation formats could look like, why they’d be commissioned, andwhether they can make money.
Tips on how to pitch a cross-platform project.
Discussion: how delegates can develop and enhance their multiplatform output
Additional information
Monetising Content & Audiences Across Platforms
