Monetising Content & Audiences Across Platforms

Short course

In Shoreditch

£ 50 VAT exempt

Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    Shoreditch

  • Class hours

    4h

Who's it for? TV and digital media content-makers. Suitable for: Television and digital media content makers

Facilities

Location

Start date

Shoreditch (London)
See map
Lux Building, 3rd Floor, 2-4 Hoxton Square, N1 6NU

Start date

On request

About this course

Pre-requisite:
Delegates should come prepared to discuss a project (real or hypothetical) that needs multi-platform support.

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Reviews

Teachers and trainers (1)

Peter Cowley

Peter Cowley

Trainer & Industry Expert

Peter Cowley: Founder & CEO os Spirit Digital Media, digital media consultant & former MD of Digital Media at Endemol UK. He was responsible for the successful extension of several high-profile TV shows onto digital channels (eg C4's "Big Brother", "Deal or No Deal" etc), and is a pioneer of web series including "The Gap Year"(C4) and "Beat" (both Bebo), "Signs of Life" (BBC), "Cell" (02), and "Kirill" (MSN). Peter is an inspirational speaker and trainer on all things digital.

Course programme

Course review:

A half-day interactive workshop to help TV & digital media producers learn more about audiences, data, social media, products & platforms, and how to monetise content.

Content:
Multiplatform market: who’s doing what with digital & TV today:

  • programme support & participation
  • catch-up online/mobile video
  • mobile & tablet applications
  • connected TV
  • social media
  • second screen
  • data collection


Digital success stories from other industries:

  • online video
  • social games
  • mobile/tablet applications
  • virtual worlds
  • e-books
  • gaming


What next generation formats could look like, why they’d be commissioned, andwhether they can make money.

Tips on how to pitch a cross-platform project.

Discussion: how delegates can develop and enhance their multiplatform output

Additional information

Payment options: ITF company member or freelancer £50 / Non-member £200.

Monetising Content & Audiences Across Platforms

£ 50 VAT exempt