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MP Organización de Eventos, Protocolo y Turismo de Negocios (MICE) - Barcelona
Master
In Barcelona ()
Description
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Type
Master
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Duration
10 Months
The aim of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip future professionals and executives to lead business projects focusing on planning and managing different types of events (particularly Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions, trade fairs, etc.), with a firm grasp of the key concepts of protocol and communication and public relations strategies, capable of generating tourism development specializing in the quality Business Tourism, as well as having the business perspective required to make decisions efficiently.
The Master in Events Organization and Protocol is run in Barcelona, a leading destination for business and congresses of the highest level worldwide, such as Mobile World Congress, Bridal Week and the City Innovation Summit, a feature capitalized on by the program for practical tuition on certain courses.
About this course
Gain insight into the MICE industry (meetings, incentives, conferencing and exhibitions): Acquiring a sound knowledge base in the MICE industry with an international vision and executive approach.
Obtain a global business vision, essential for the leaders of the future: Training executives equipped to manage events and protocol companies, and achieve the expected results at a global level.
Develop strategic plans: L earning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
Learn about sustainable resource and innovation management: developing the capacity for creativity and innovation in the industry and its sustainable management, through comprehensive and specialist tuition, equipping participants to take on positions of responsibility within the events organization and protocol sector
Develop professionally: Honing the executive skills required of a global manager of MICE companies, enabling them to work cooperatively, assertively and participatively with all the members of the team.
University degree certificate
Curriculum vitae
Letter of motivation
Two letters of recommendation
The most common professional opportunities for participants on the Institutional Master in Events Organization and Protocol are:
Director of establishments specializing Business Tourism, protocol and Events Organization.
Hotel establishments specializing in hosting events such as congresses, conventions and conferences.
Companies that use sponsorship as a communication tool and need qualified professionals to manage the events that are organized and sponsored.
Departments of public institutions in any sphere specializing in the implementation of cultural, heritage and art policies.
Protocol specialists for both private and official events, for a company or on a freelance basis.
Directors of Marketing in companies specializing in business tourism.
Reviews
Subjects
- Event Management
- Protocol
- Public Relations
- Innovation
- Public
- Tourism
- Communication Training
- Production
- Personal skills
- Even communication
- International event marketing
Course programme
Ostelea’s Master in Events Organization and Protocol consists of eight modules and culminates in the Master’s Thesis:
Events organization and management
Global conceptualization of events
Event management and production
Personal skills for events management
Event structure and finance
Finance and strategic management.
Brand construction
Corporate branding.
Brand management at events.
Marketing and Communication
International event marketing.
Even communication.
Social media and online events.
Innovation and Creativity
Management of talent, innovation and creativity.
Public Relations and Institutional Relations
Public Relations
Institutional Relations
Protocol
Business and social protocol
Events
Music events
Culinary and wine events
Sporting events
Weddings and other personal events
Congresses and symposiums
Television and film events
Beauty and fashion events
Corporate events
Master’s Thesis
The learning process of all the courses culminates and integrates in the Master’s Thesis, which consists of drafting a business project in the field of Events Organization and Business Tourism, which enables the practical application of all the knowledge and experiences acquired over the course of the Master. The project is carried out by groups of a maximum of three students, under the supervision of a tutor specializing in the specific area on which the group has decided to focus.
Additional information
MP Organización de Eventos, Protocolo y Turismo de Negocios (MICE) - Barcelona