MSc Creative Advertising

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners. You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing. Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work. Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the Roses Creativity Awards. Subjects include Planning in advertising Concept creation Creative toolkit or motion graphics Campaign creation Digital creative Major project portfolio in advertising practice Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.