International Marketing Management with Consumer Psychology MSc

Postgraduate

In Currie

Price on request

Description

  • Typology

    Postgraduate

  • Location

    Currie (Scotland)

  • Start

    Different dates available

Description

Home Postgraduate study Business Management International Marketing Management International Marketing Management with Consumer PsychologyInternational Marketing Management with Consumer Psychology MScHow to apply »DeliveryFull-time, Part-time, Per courseProgramme typeTaughtStudy locationEdinburghEntry dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarshipsOverviewOur MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies. Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing. You will develop a range of specialised skills, techniques and practices and build an understanding of analytical and data generation practices pertaining to psychological enquiry, such as hypotheses testing and experimental research design. We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences. Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery. Programme duration Mode of Study MSc PG Diploma Full-time 12 months 9 months Part-time 24 months 21 months Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing...

Facilities

Location

Starts

Currie (Midlothian/Edinburghshire)
See map
Edinburgh Campus, Riccarton, EH14 4AS

Starts

Different dates availableNow taking bookings

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Achievements for this centre

This centre has demonstrated its quality on Emagister
10 years with Emagister

Subjects

  • IT
  • Marketing
  • IT Management
  • Management
  • Marketing Management
  • International Marketing
  • International
  • Psychology
  • Team Training
  • Team Building
  • Industry
  • Design
  • Part Time
  • Full Time
  • Decision Making
  • Product Design
  • Skills and Training
  • Communication Training
  • Global
  • Teaching
  • Leadership
  • Testing

Course programme

Overview

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

You will develop a range of specialised skills, techniques and practices and build an understanding of analytical and data generation practices pertaining to psychological enquiry, such as hypotheses testing and experimental research design.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration Mode of Study MSc PG Diploma Full-time 12 months 9 months Part-time 24 months 21 months

Additional information

Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing Research Philosophy and Practice Marketing Logistics Psychology for Marketing Intorduction to Human Factors Managing Diversity in Business The MSc dissertation is then undertaken between May and August. Contemporary Consumers Semester 1 (mandatory) Critically evaluate the relevance of different perspectives in understanding 21st Century international consumers. Explore key...

International Marketing Management with Consumer Psychology MSc

Price on request